• How to make your subject lines stand out?


    Subject lines can drastically change the success rate of your email marketing campaign. With almost 35% of the recipients deciding whether they should open a mail or not based on the subject line, The importance of a good subject line increases manifold. The usual pointers like “keep it concise”, “personalise”,…

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  • How to make accurate sales forecasts?


    You don’t have to own flowy robes and crystal balls to see the future. A reliable forecasting method in place can be your clairvoyant. That’s essentially the whole idea behind revenue forecasting. Forecasting is not just a fun tactical exercise to lit some fire under a sales rep’s back. I’ve…

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  • The Product Dude: Why you should prioritize the Sign In page


    Everyone has had to sit through the Movie Studio logo reel before the start of movies. For a long time, it used to be the same boring (or beautiful) logo, over and over for every movie. The Warner Bros Shield, the Disney Castle, the 20th Century Fox Searchlight. They did…

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  • A rookie SDR’s diary: Guessing Email IDs


    There comes a point in everybody’s career when we are required to do “extensive cyber-research” (Come on, I’m not going use the S-word) of a total stranger to wring out valid Email IDs, let alone the correct ones. And that period has somehow made us all pretty decent Email ID…

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  • A sales rep’s diary: Should I worry about the company?


    There comes many a moment in every sales rep’s life when he’s torn between what’s good for him and what’s good for the company. Being the touchpoint between the customers and the company, a good sales rep can always see both sides of the wall. He can always figure what…

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  • People in Sales: The grossly underutilised sales prospecting tool


    There are a lot of reasons why despite a lot of competition, a few companies cut through the noise and emerge as the top players.  Why do you think Google is voted as the best company to work for, for so many years in a row? The reason isn’t just…

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  • How I learned to stop worrying and love content strategy


    Note: This article originally appeared on Tech in Asia A month ago, I joined a startup for the role of a content writer. My first ever job. Was I excited? Hell yeah. Photo credit: Giphy. Was I nervous? Hell yes. GIF credit: Giphy. Up until that point, the greatest responsibility I’ve…

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  • How does lead scoring for outbound sales work?


    Lead scoring, as a term, has been thrown around in Lead generation and sales for over a decade now. There are a million articles on the world wide web about how to do it, why to do it and when to do it. 3 things to take into account before…

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  • The Pause and the prod – The art of making your prospect speak more


    The most common stereotype about salespeople is that they keep talking endlessly. Once they start pitching to their prospect, it is a word-vomit and they can’t stop talking. It is a stereotype for a reason. 75% of the salespeople steer the conversation and talk more than their client during a…

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  • People in Sales: What nobody tells you about being a salesman


    Being a sales rep is tough. Selling is tough. Not that any other job is significantly easier. It’s just that – a person crunching numbers at his desk wouldn’t face rejection from prospects almost every day. It’s also a certainty that the number of rejections exceeds the number of closures.…

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