How important is data for account-based marketing?

Account-based marketing sounds complex but it really isn’t – It’s a set of coordinated activities planned around each of the company’s top prospects (or ‘named…

Ashwini Murthy

8th Jun 2017

8 mins read

How should fulfilment companies qualify their e-commerce leads?

Ashwini Murthy

24th May 2017

8 mins read

Why email marketing campaigns shouldn’t be fully automated

Email marketing campaigns are notorious for their monotony. Take an email template that has been working well for you, add 2 follow-up email templates, personalise…

Ashwini Murthy

11th May 2017

6 mins read

Discover global retail and ecommerce leads & rank them against your lead qualification criteria.

A sales rep’s diary: The fluff factor in sales management

Ashwini Murthy

8th May 2017

7 mins read

Tested on humans: 4 steps for writing a better prospecting email

Ashwini Murthy

4th May 2017

7 mins read

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We asked more than 1,000 consumers & 500 staff across the U.S. about their preferences, frustrations and their futu… https://t.co/ygmDtp48WQ

Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom

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