How important is data for account-based marketing?

Account-based marketing sounds complex but it really isn’t – It’s a set of coordinated activities planned around each of the company’s top prospects (or ‘named…

Ashwini Murthy

8th Jun 2017

8 mins read

How should fulfilment companies qualify their e-commerce leads?

Ashwini Murthy

24th May 2017

8 mins read

Analysis of the Shopify App Store

Nikilav Venkatesh, 28th Nov 2018

India eCommerce – An Introduction

Sujay Seetharaman, 28th Nov 2018

India Retail – An Introduction

Sujay Seetharaman, 28th Nov 2018

Your Guide to the Best eCommerce and Retail Conferences in 2019

Ashwini Murthy, 8th Nov 2018

Shopify earnings call for Q3 2018 – Trends to keep an eye out for

Sujay Seetharaman, 23rd Oct 2018

Alibaba’s “million jobs in USA” promise rescinded

Sujay Seetharaman, 18th Oct 2018

Amazon’s Q2 Earnings smashes Wall Street predictions

Sujay Seetharaman, 11th Oct 2018

DTC brands in Fashion – An Industry Analysis

Sujay Seetharaman, 8th Oct 2018

Should Walmart acquire Shopify?

Sujay Seetharaman, 24th Jul 2018

Instagram eCommerce – From baby to ‘Boss Baby’

Nikilav Venkatesh, 15th Jun 2018

Why email marketing campaigns shouldn’t be fully automated

Email marketing campaigns are notorious for their monotony. Take an email template that has been working well for you, add 2 follow-up email templates, personalise…

Ashwini Murthy

11th May 2017

6 mins read

Discover global retail and ecommerce leads & rank them against your lead qualification criteria.

A sales rep’s diary: The fluff factor in sales management

Ashwini Murthy

8th May 2017

7 mins read

Tested on humans: 4 steps for writing a better prospecting email

Ashwini Murthy

4th May 2017

7 mins read

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Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom

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