How important is data for account-based marketing?

Account-based marketing sounds complex but it really isn’t – It’s a set of coordinated activities planned around each of the company’s top prospects (or ‘named…

Ashwini Murthy

8th Jun 2017

8 mins read

How should fulfilment companies qualify their e-commerce leads?

Ashwini Murthy

24th May 2017

8 mins read

Should Walmart acquire Shopify?

Sujay Seetharaman, 24th Jul 2018

Instagram eCommerce – From baby to ‘Boss Baby’

Nikilav Venkatesh, 15th Jun 2018

PipeCandy and GDPR Readiness

Nikilav Venkatesh, 24th May 2018

Predictive Lead Scoring Chapter 2: Intent Score

Nikilav Venkatesh, 8th May 2018

The pursuit of eCommerce leads in an ever-changing industry

Ashwin Ramasamy, 6th May 2018

The Universe Problem with eCommerce Leads

Ashwin Ramasamy, 3rd May 2018

Predictive Lead Scoring Chapter 1: Fit Score

Nikilav Venkatesh, 24th Apr 2018

How big is the global subscription box industry?

Ashwin Ramasamy, 11th Apr 2018

How to get started with predictive marketing for tech companies?

Ashwini Murthy, 28th Feb 2018

How much should you be spending on predictive marketing?

Ashwini Murthy, 22nd Feb 2018

Why email marketing campaigns shouldn’t be fully automated

Email marketing campaigns are notorious for their monotony. Take an email template that has been working well for you, add 2 follow-up email templates, personalise…

Ashwini Murthy

11th May 2017

6 mins read

Discover global retail and ecommerce leads & rank them against your lead qualification criteria.

A sales rep’s diary: The fluff factor in sales management

Ashwini Murthy

8th May 2017

7 mins read

Tested on humans: 4 steps for writing a better prospecting email

Ashwini Murthy

4th May 2017

7 mins read

Tweeted on 21 Aug, 2018
Walmart completes it's final settlements over Flipkart acquisition. Walmart diversifying it's rivalry with Amazon t… https://t.co/MqBrVNa8xd

Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom

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