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  • How to make accurate sales forecasts?

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    You don’t have to own flowy robes and crystal balls to see the future. A reliable forecasting method in place can be your clairvoyant. That’s essentially the whole idea behind revenue forecasting. Forecasting is not just a fun tactical exercise to lit some fire under a sales rep’s back. I’ve…

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  • How does lead scoring for outbound sales work?

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    Lead scoring, as a term, has been thrown around in Lead generation and sales for over a decade now. There are a million articles on the world wide web about how to do it, why to do it and when to do it. 3 things to take into account before…

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  • Get 16 times more leads with PipeCandy

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    That’s a very tall promise to keep up with. But PipeCandy was born because we found that email marketing could be done much better, faster and cheaper. No, I did not put those words because they have a ring to them. Let’s dissect why PipeCandy will get 16 times more…

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  • Email Marketing RoI

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    Does email marketing work? What’s the math? What’s the email marketing RoI looking like? These are questions you’ve had but never got around to find the answer. We sat down on a friday afternoon with copious amount of filter coffee and spreadsheets to crunch the numbers for you. TL:DR: It takes…

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  • Email Prospecting Best Practices & Delivery Rates

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    A few days ago, I was on a call with the Sales head of one of the fastest growing startup data platforms out there. They are high on outbound, sending over 25000 emails a month. But, as we all know, in email prospecting, the rubber meets the road when you…

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