Back in the early 2000s, my marketing professor used to say “Marketing is a field where practice precedes theory”. How true! Marketers are experimenters. They…
16th May 2017
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How We Hacked A Conference And Got 120 High-Quality Leads
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How important is data for account-based marketing?
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Be Omni-channel, be on the right side of retail history
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People in Sales: The grossly underutilised sales prospecting tool
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Get 16 times more leads with PipeCandy
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Here’s how we allocate resources for Elasticsearch
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4 ways to spice up your account-based marketing strategy
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How are small e-commerce fulfillment companies competing with Amazon?
Ashwini Murthy, 23rd Aug 2017
How to kickstart your predictive lead generation initiative?
Ashwini Murthy, 10th Aug 2017
How to estimate the market size for your company?
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How to choose the right data provider?
Ashwini Murthy, 18th Jul 2017
How to do predictive lead generation for omni-channel tech companies?
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A sales rep’s diary: Why are the experienced better at closing deals?
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After a year, here’s how LoopBack is working out for us
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How is the quality of e-commerce and retail data faring today?
8th May 2017
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Subject lines can drastically change the success rate of your email marketing campaign. With almost 35% of the recipients deciding whether they should open a…
26th Apr 2017
25th Apr 2017
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22nd Apr 2017
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Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom
5th Apr 2017
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