April 3, 2019 by Sujay Seetharaman

1. Walmart taps Google for voice shopping

Walmart and Google announced a partnership on Tuesday that will allow Walmart shoppers to order groceries for pickup and home delivery through Google Assistant. Starting later this month, voice shopping for pickup will be available at more than 2,100 Walmart stores and online delivery at more than 800 Walmart stores.

2. American Eagle may spin off Aerie

American Eagle Outfitters may spin off its lingerie brand Aerie. Chief Financial Officer Bob Madore said in an interview to Bloomberg TV that a potential split of the successful lingerie brand could come “maybe one day, but not today,”. Investors’ attention has turned to potential spinoffs after Gap Inc. announced about a month ago that it plans to spin off the Old Navy label into a standalone company.

3. Foot Locker launches incubator program

Foot Locker is launching a new incubator program called Greenhouse. Greenhouse will consist of different programs, which the brand is calling “franchises,” with the goal being to “cultivate new brands and relationships with new vendors”. While Foot Locker has already invested in relatively mature brands such as Rockets of Awesome, Super Heroic and Carbon 38, Greenhouse will pave the way for it to tie up with emerging brands and potentially acquire stakes in them early on.

4. Nutrafol raises $35 Million

Nutrafol, a non-prescription hair health brand, announced $35 million in series B funding, led by L Catterton. The brand focuses on hair care from a wellness perspective and is part of the supplement industry. Nutrafol currently sells 10 ingestible products for men and women through its own eCommerce site, Amazon and 1,300 physicians, clinics and hair stylists across the US. With the latest round of funds, the brand plans to scale its personalized system, conduct further research, and broaden its marketing efforts.

5. Indochino launches sleepwear and custom pajamas

Custom apparel brand Indochino has ventured beyond made-to-measure casual wear to include sleepwear and custom pajamas. Indochino’s Chief Revenue Officer, Peter Housley was quoted as saying “Since we expanded beyond suiting into custom casual wear, we’ve been inundated with great new product suggestions from excited customers —from custom rubber boots to made to measure top hats— but the one that resonated with us most was, of course, PJs”

Sujay Seetharaman

Market Analyst @ PipeCandy

Currently donning the Researcher's hat. Talks to himself.