1. Lululemon to debut self-care product line
Lululemon is set to debut its self-care product line according to a post on the company website. The self-care line up includes Anti-stink deodorant, Basic balm, and Sweat resetting face moisturizer which will all be available late spring. The brand said that over the years, it has heard from athletes, ambassadors, and its community that the transition from sweat into daily life requires some specific solutions. This move clearly reflects that Lululemon is doing its bit to expand into adjacent product categories with the intention to shape itself into a lifestyle brand.
2. Reebok launches a first-ever loyalty program
Reebok is launching its first brand loyalty program. Dubbed “Unlocked”, the program touts “both experiential and product-based benefits. Shoppers will earn points when they buy products, write reviews, interact with Reebok on social handles and when they attend events, all of which will help move them up through the program’s multiple tiers. Rewards include early access to products and private events, as well as more experiential rewards, including training plans, workout videos.
3. Ruhnn raises $125M
Ruhnn, a company that enables influencers to sell through e-commerce has raised $125 million after it listed on the Nasdaq on Wednesday. According to Techcrunch, the startup operates online stores for online stars and takes care of the full e-commerce cycle, from product design, manufacturing, warehousing, delivery (which it enables through third-party logistics firms) all the way to after-sales services.
4. Wacoal to boost India presence
Japanese lingerie brand Wacoal is set to invest about US$ 14.5M over three years to boost its presence in India. A statement released by the firm revealed it will build on its current 11 outlets in the country to reach 70 exclusive stores and 80 shop-in-shops across 30 cities. The brand plans to explore its potential in additional metros which will give its brand access to a wider audience.
5. Boots to review 2500 stores
Walgreens is reportedly taking “decisive steps” on UK cost cuts and is currently reviewing its physical stores in about 2500 locations. The company will search for the weakest performing stores and identify opportunities for consolidation. However, it hasn’t yet commented on how many stores are due to close.