• Why email marketing campaigns shouldn’t be fully automated

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    Email marketing campaigns are notorious for their monotony. Take an email template that has been working well for you, add 2 follow-up email templates, personalise it to address the recipient by their first name and mention their company’s name somewhere and BAM! You just made yourself the most basic email…

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  • A sales rep’s diary: The fluff factor in sales management

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    When the 300 Spartans led by King Leonidas were faced by the Persian army who were numerically superior to them, they weren’t fazed. Not for a moment. They held their head high, stood to the ground, fought off and killed a majority of the Persian soldiers. They proved to be…

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  • Tested on humans: 4 steps for writing a better prospecting email

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    Let’s say you are against spam. And you found the exact reason why you should send an unsolicited prospecting email to an unsuspecting, busy, tired, stress-afflicted VP type. And I will give it to you that, the email has the right intentions and the recipient is going to thank you…

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  • A rookie SDR’s diary: Guessing Email IDs

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    There comes a point in everybody’s career when we are required to do “extensive cyber-research” (Come on, I’m not going use the S-word) of a total stranger to wring out valid Email IDs, let alone the correct ones. And that period has somehow made us all pretty decent Email ID…

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  • A sales rep’s diary: Should I worry about the company?

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    There comes many a moment in every sales rep’s life when he’s torn between what’s good for him and what’s good for the company. Being the touchpoint between the customers and the company, a good sales rep can always see both sides of the wall. He can always figure what…

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