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Inflation, diesel prices, freight rates, and container availability are eCommerce professionals' latest areas of surprise and heartburn. However, more significant trends are emerging that can help you understand the market better. Nothing can predict the future, but there are signposts. Let's deep dive.

Jun 17, 2022

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Mobile Payments for eCommerce: Challenges, Trends, and Opportunities 2022

Over 1.31 billion customers worldwide will be using a mobile payment app by 2023. The global mobile payment market will be larger than USD 3T by 2024. Understand the mobile payments segment better and the various challenges, trends, and opportunities in this essay.

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25 million eCommerce companies in the world – Myth or Fact? Dissecting the $4.9 Trillion industry with 2022 data.

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The magic of free and fast shipping

Online shoppers are becoming increasingly demanding, expecting brands to offer fast and free delivery as a standard, and expecting to see an estimated delivery timeline at checkout itself. The Covid-19 pandemic has not only accelerated demand in eCommerce causing a strain on shipping capacities but compelled many direct-to-consumer (DTC) brands to scale up to free shipping and quick delivery.

Jan 17, 2022

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A Closer Look at the Global Activewear Market Size | 2022

Dwayne Johnson, JLo, Rihanna, Queen B have their own fitness lines, and the activewear market is here to stay. Originally, activewear was clothing worn for exercise and athletic purposes. Today, however, it’s not just professional athletes and marathon runners who flock to Lululemon, Nike and Beyond Yoga. Activewear, in recent years, has become a thriving consumer market.

Jan 6, 2022

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A Closer Look at the Global Plus Size Clothing Market Share | 2022

A demographic that was once in the dark has now stepped out into the spotlight. Their stretch marks, rolls of flesh, and curves are being celebrated. The fashion runways have opened up to them, yet the conditioning against them continues to run deep. There's a cultural shift happening so fast that retail is scrambling to play catch-up.

Jan 5, 2022

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How to successfully dance the creator-brand tango

I have been thinking about creators. I am one: I put out an e-book on Gumroad about cold emailing. That is actually the low point of creativity in my whole life, considering I think I have it in me to be a scriptwriter

Mar 16, 2021

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Featured Direct to Consumer articles

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Digital advertising spend of DTC brands is predominantly less than $5000 per month. The big spenders you see are exceptions and they are not the rule. But they are the ones who are also omnichannel. How can omnichannel help small and mid-sized DTC brands?

Mar 20, 2022

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A deep dive into the flurry of DTC IPOs

The last five years, 2017-2021, has been a ‘coming of age’ period for several DTC brands. In addition to a lot of transformation in the way DTC brands operate, we saw a flurry of activity in terms of DTC brands going public. At least 15 DTC companies came out with an IPO in the last couple of years.

Jan 17, 2022

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The Slow Descent of DTC: Casper the Dying Mattress

Casper grew not because people realized they didn’t sleep well. It’s because the other mattresses were bad at the sales and customer experience processes. But the category doesn’t lend itself well for hypergrowth driven by expensive dollars. Uber expanded the market. Casper doesn’t.

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