The holy grail of predictable demand generation

Instant delivery – Will it all go poof again?

March 19, 2023

The Meta about-turn is heralding a new era of social advertising

March 12, 2023

The RMN optimization gold rush

March 5, 2023

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Latest articles

Top 7 eCommerce companies in New York

eCommerce companies are generating new demand for online selling and are shifting the market towards its evolution.

Jul 18, 2022

Top 8 websites using Salesforce Commerce Cloud (formerly Demandware) in 2022

Salesforce Commerce Cloud (formerly Demandware) is a platform that helps businesses grow their sales. It is easy to set up and comes with a free trial period. Here are the top companies that use Salesforce Commerce Cloud (formerly Demandware).

Jul 18, 2022

Top 8 websites using Squarespace in 2022

Websites using Squarespace are altering traditional conventions and performing splendidly when it comes to online sales. Here are the top companies that have profited from Squarespace.

Jul 18, 2022

Top websites using Weebly in 2022

Weebly offers top-notch features to eCommerce websites, improving customer experience and, thereby, revenue. Here are the top 9 companies that use Weebly.

Jul 15, 2022

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Blog Posts

Featured eCommerce articles

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Test for widgets

Feb 16, 2022

Good, Bad and Ugly from Meta's Q4 2022 Earnings Report

After the tumultuous year that 2022 has been for Meta, there’s some good news that came through their Q4, 2022 earnings report. Meta, even if only slightly, has exceeded the revenue estimates put forth by analysts and managed to perform better than the base range of its weak Q4 outlook revenue that it had presented in the Q3 earnings report. This report talks about everything that has and what hasn't worked for Meta in the past year and what bets they are taking for the future.

Feb 1, 2023

Price Volatility: The Impact of Inflation, Freight Rates, and more on eCommerce

Inflation, diesel prices, freight rates, and container availability are eCommerce professionals' latest areas of surprise and heartburn. However, more significant trends are emerging that can help you understand the market better. Nothing can predict the future, but there are signposts. Let's deep dive.

Jun 17, 2022

Mobile Payments for eCommerce: Challenges, Trends, and Opportunities 2022

Over 1.31 billion customers worldwide will be using a mobile payment app by 2023. The global mobile payment market will be larger than USD 3T by 2024. Understand the mobile payments segment better and the various challenges, trends, and opportunities in this essay.

Mar 30, 2022

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25 million eCommerce companies in the world – Myth or Fact? Dissecting the $4.9 Trillion industry with 2022 data.

Factual study of Global and the US Retail and eCommerce industry and five interesting stats on Amazon.

Mar 16, 2022

The magic of free and fast shipping

Online shoppers are becoming increasingly demanding, expecting brands to offer fast and free delivery as a standard, and expecting to see an estimated delivery timeline at checkout itself. The Covid-19 pandemic has not only accelerated demand in eCommerce causing a strain on shipping capacities but compelled many direct-to-consumer (DTC) brands to scale up to free shipping and quick delivery.

Jan 17, 2022

A Closer Look at the Global Activewear Market Size | 2022

Dwayne Johnson, JLo, Rihanna, Queen B have their own fitness lines, and the activewear market is here to stay. Originally, activewear was clothing worn for exercise and athletic purposes. Today, however, it’s not just professional athletes and marathon runners who flock to Lululemon, Nike and Beyond Yoga. Activewear, in recent years, has become a thriving consumer market.

Jan 6, 2022

A Closer Look at the Global Plus Size Clothing Market Share | 2022

A demographic that was once in the dark has now stepped out into the spotlight. Their stretch marks, rolls of flesh, and curves are being celebrated. The fashion runways have opened up to them, yet the conditioning against them continues to run deep. There's a cultural shift happening so fast that retail is scrambling to play catch-up.

Jan 5, 2022

Featured Direct to Consumer articles

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Test for widgets

Feb 16, 2022

Omnichannel in the wake of rising digital costs

Digital advertising spend of DTC brands is predominantly less than $5000 per month. The big spenders you see are exceptions and they are not the rule. But they are the ones who are also omnichannel. How can omnichannel help small and mid-sized DTC brands?

Mar 20, 2022

A deep dive into the flurry of DTC IPOs

The last five years, 2017-2021, has been a ‘coming of age’ period for several DTC brands. In addition to a lot of transformation in the way DTC brands operate, we saw a flurry of activity in terms of DTC brands going public. At least 15 DTC companies came out with an IPO in the last couple of years.

Jan 17, 2022

The Slow Descent of DTC: Casper the Dying Mattress

Casper grew not because people realized they didn’t sleep well. It’s because the other mattresses were bad at the sales and customer experience processes. But the category doesn’t lend itself well for hypergrowth driven by expensive dollars. Uber expanded the market. Casper doesn’t.

Jan 28, 2020

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