Know your true TAM.
Never let data troubles come in the way of your demand gen and product roadmaps
The dataset that replaces all non-commerce databases
Wix is one of the most adaptive and resourceful eCommerce website-building platforms. Discover a list of these websites that use Wix to power themselves forward.
WooCommerce is a WordPress plugin that makes selling online easier. It’s easy to set up and has many features. Keep reading to know the companies that use this platform.
PrestaShop is an open-source eCommerce platform that makes up 2.23% of the global eCommerce market share. This article looks at the top brands using PrestaShop in 2022.
As is the case with eCommerce in general, the small fish greatly outnumber big fish, but just by how much is worthy of note in the case of Magento. Although Magento is used by fewer companies than Shopify, it has around 5% more merchants making >$1M in Web Sales.
There are an estimated 190,000 merchants using Magento worldwide, of which some 78,000 stores are in the US. PipeCandy picked a random sample of 10,000 merchants in the US, to analyze how they’re distributed by Web Sales, Web Traffic and Product Categories.
The global athletic footwear market is predicted to be worth USD 100.48 billion by 2028, at the current CAGR of 4.67%. The APAC market is hot; China and India in particular, two countries with the largest millennial demographic, are emerging as athletic footwear hotspots.
Shopify was long renowned as an eCommerce platform pioneer, and every pioneer inevitably spawns nimble competition. Enter BigCommerce - who joined the eCommerce scene just five years after Shopify.
There is something alluring about authenticity. Authenticity disarms you. When authenticity meets commerce, it does what advertising cannot do. Authenticity lowers your guard It circumvents ad fatigue and instead makes you experience the warm embrace of the feeling of 'belongingness'.
Being the earth's most customer-centric company means pandering to all kinds of customers, even the ones like me who wears Armani suits sold for $25 bought from a shop called "Dollars & Pounds". It's a habit I picked up from my university days.
Conferences are a gold-mine for leads. Go to the right conference with the right technique, you’ll walk out with hundreds of prospects in your pipeline. In addition to retail conferences, CPG conferences can also help us to find leads.
Test for widgets
Digital advertising spend of DTC brands is predominantly less than $5000 per month. The big spenders you see are exceptions and they are not the rule. But they are the ones who are also omnichannel. How can omnichannel help small and mid-sized DTC brands?
The last five years, 2017-2021, has been a ‘coming of age’ period for several DTC brands. In addition to a lot of transformation in the way DTC brands operate, we saw a flurry of activity in terms of DTC brands going public. At least 15 DTC companies came out with an IPO in the last couple of years.
Casper grew not because people realized they didn’t sleep well. It’s because the other mattresses were bad at the sales and customer experience processes. But the category doesn’t lend itself well for hypergrowth driven by expensive dollars. Uber expanded the market. Casper doesn’t.