Know your true TAM.
Never let data troubles come in the way of your demand gen and product roadmaps
The dataset that replaces all non-commerce databases
eCommerce companies are generating new demand for online selling and are shifting the market towards its evolution.
Salesforce Commerce Cloud (formerly Demandware) is a platform that helps businesses grow their sales. It is easy to set up and comes with a free trial period. Here are the top companies that use Salesforce Commerce Cloud (formerly Demandware).
Websites using Squarespace are altering traditional conventions and performing splendidly when it comes to online sales. Here are the top companies that have profited from Squarespace.
In an earlier blog post on eCommerce product categories, we disclosed how many B2C physical goods eCommerce companies are there in the US and what product categories they sell.
First off, just how many eCommerce companies are there? Take a guess.By various estimates, there are at least over 2 million eCommerce websites in the World (excluding China). We define a website to be an eCommerce site if it:
What is the eCommerce market size of Singapore?Singapore, despite its small population, has the most mature eCommerce market in Southeast Asia and Singaporeans are the most active eCommerce users in the region.
This report by PipeCandy chalks out the trends shaping the growth of the Indian eCommerce sector and estimates the Total Addressable Market (TAM).For the purpose of this report, we restrict our focus to Business-to-Consumer (B2C) eCommerce & Marketplaces.
After Facebook’s stock plunged 19% on Wednesday and Netflix’s low subscriber growth rates, Amazon’s Q2 Earnings reclaimed the FANG stocks’ performance. Amazon ended Q2 with $19.8B in cash and $24.6B in debt.
Estimating the revenue of an e-commerce company isn’t really difficult. Estimating the eCommerce revenue with a high degree of accuracy where the real difficulty lies. Estimating the revenue with a high degree of accuracy when you have zilch internal data about the e-commerce company available is a Herculean task.
E-commerce is growing at an exponential rate and consumers have developed a taste for shorter and shorter delivery cycles. Fulfillment and logistics companies are leaving no stone unturned in order to keep up with the cut-throat pace of the retail and e-commerce industry.
Test for widgets
Digital advertising spend of DTC brands is predominantly less than $5000 per month. The big spenders you see are exceptions and they are not the rule. But they are the ones who are also omnichannel. How can omnichannel help small and mid-sized DTC brands?
The last five years, 2017-2021, has been a ‘coming of age’ period for several DTC brands. In addition to a lot of transformation in the way DTC brands operate, we saw a flurry of activity in terms of DTC brands going public. At least 15 DTC companies came out with an IPO in the last couple of years.
Casper grew not because people realized they didn’t sleep well. It’s because the other mattresses were bad at the sales and customer experience processes. But the category doesn’t lend itself well for hypergrowth driven by expensive dollars. Uber expanded the market. Casper doesn’t.