The holy grail of predictable demand generation

Instant delivery – Will it all go poof again?

March 19, 2023

The Meta about-turn is heralding a new era of social advertising

March 12, 2023

The RMN optimization gold rush

March 5, 2023

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Latest articles

Top 7 eCommerce companies in New York

eCommerce companies are generating new demand for online selling and are shifting the market towards its evolution.

Jul 18, 2022

Top 8 websites using Salesforce Commerce Cloud (formerly Demandware) in 2022

Salesforce Commerce Cloud (formerly Demandware) is a platform that helps businesses grow their sales. It is easy to set up and comes with a free trial period. Here are the top companies that use Salesforce Commerce Cloud (formerly Demandware).

Jul 18, 2022

Top 8 websites using Squarespace in 2022

Websites using Squarespace are altering traditional conventions and performing splendidly when it comes to online sales. Here are the top companies that have profited from Squarespace.

Jul 18, 2022

Top websites using Weebly in 2022

Weebly offers top-notch features to eCommerce websites, improving customer experience and, thereby, revenue. Here are the top 9 companies that use Weebly.

Jul 15, 2022

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Blog Posts

Featured eCommerce articles

DRAFT_BLOG_FOR_STYLE (Do not delete this and keep it published)

Test for widgets

Feb 16, 2022

Good, Bad and Ugly from Meta's Q4 2022 Earnings Report

After the tumultuous year that 2022 has been for Meta, there’s some good news that came through their Q4, 2022 earnings report. Meta, even if only slightly, has exceeded the revenue estimates put forth by analysts and managed to perform better than the base range of its weak Q4 outlook revenue that it had presented in the Q3 earnings report. This report talks about everything that has and what hasn't worked for Meta in the past year and what bets they are taking for the future.

Feb 1, 2023

Price Volatility: The Impact of Inflation, Freight Rates, and more on eCommerce

Inflation, diesel prices, freight rates, and container availability are eCommerce professionals' latest areas of surprise and heartburn. However, more significant trends are emerging that can help you understand the market better. Nothing can predict the future, but there are signposts. Let's deep dive.

Jun 17, 2022

Mobile Payments for eCommerce: Challenges, Trends, and Opportunities 2022

Over 1.31 billion customers worldwide will be using a mobile payment app by 2023. The global mobile payment market will be larger than USD 3T by 2024. Understand the mobile payments segment better and the various challenges, trends, and opportunities in this essay.

Mar 30, 2022

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25 million eCommerce companies in the world – Myth or Fact? Dissecting the $4.9 Trillion industry with 2022 data.

Factual study of Global and the US Retail and eCommerce industry and five interesting stats on Amazon.

Mar 16, 2022

The magic of free and fast shipping

Online shoppers are becoming increasingly demanding, expecting brands to offer fast and free delivery as a standard, and expecting to see an estimated delivery timeline at checkout itself. The Covid-19 pandemic has not only accelerated demand in eCommerce causing a strain on shipping capacities but compelled many direct-to-consumer (DTC) brands to scale up to free shipping and quick delivery.

Jan 17, 2022

A Closer Look at the Global Activewear Market Size | 2022

Dwayne Johnson, JLo, Rihanna, Queen B have their own fitness lines, and the activewear market is here to stay. Originally, activewear was clothing worn for exercise and athletic purposes. Today, however, it’s not just professional athletes and marathon runners who flock to Lululemon, Nike and Beyond Yoga. Activewear, in recent years, has become a thriving consumer market.

Jan 6, 2022

A Closer Look at the Global Plus Size Clothing Market Share | 2022

A demographic that was once in the dark has now stepped out into the spotlight. Their stretch marks, rolls of flesh, and curves are being celebrated. The fashion runways have opened up to them, yet the conditioning against them continues to run deep. There's a cultural shift happening so fast that retail is scrambling to play catch-up.

Jan 5, 2022

Featured Direct to Consumer articles

DTC Brand Extension: Be a Brand Before You Extend Your Brand

Away wants to be the 'travel' company. Casper wants to be the 'Sleep economy' company. People want a good sleep. Mattresses get the job done. So do ambient lights, sounds, mindfulness apps and apparently, dog beds so that the furry ones don't wag their tails on your face while you are asleep.

Jan 28, 2020

Why DTC Brands Should Sell in Marketplaces

Remember when DTC brands started hitting the retail scene? It was that decade when store closures were starting to ramp up. Every expert and non-expert had a column on how DTC brands were going to eat up offline retail, but it didn’t take long for everyone to realize that offline retail wasn’t going anywhere.

Jan 13, 2020

Distribution of Product Categories in Direct to Consumer brands

The initial days of Direct To Consumer were mostly about product categories like Apparel, Eyewear, Luggage, Razors, and Footwear.

Sep 19, 2019

Shipping Policies - eCommerce vs DTC

Over the past decade, the rise of online shopping and associated services such as free/next-day/express delivery has drastically changed the way consumers shop. This shift has pushed the run-of-the-mill eCommerce companies to re-assess their shipping policies. These companies are facing stiff competition from a host of digitally-native Direct to Consumer (DTC) brands like Dollar Shave Club

Apr 10, 2019