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Meet the face behind the Articles

Ashwini Murthy

43

Articles

A writer by day. Illustrator by night. Currently trying to conquer the B2B marketing world one baby step at a time. Loves everything outside her comfort zone.

How to get started with predictive marketing for tech companies?

How to get started with predictive marketing for tech companies?

How to get started with predictive marketing for tech companies?

Feb 28, 2018

min Read

How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies

How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies

How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies

Jan 31, 2018

min Read

What is predictive lead scoring and why it works

What is predictive lead scoring and why it works

What is predictive lead scoring and why it works

Jan 19, 2018

min Read

Drones and delivery bots in last-mile fulfillment - Fad or the future?

Drones and delivery bots in last-mile fulfillment - Fad or the future?

Drones and delivery bots in last-mile fulfillment - Fad or the future?

Jan 6, 2018

min Read

The history of lead generation

The history of lead generation

Oct 25, 2017

min Read

4 ways for successful order fulfillment this holiday season

4 ways for successful order fulfillment this holiday season

4 ways for successful order fulfillment this holiday season

Sep 27, 2017

min Read

4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

Sep 13, 2017

min Read

Prospector

The holy grail of predictable demand generation

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Closed lost? Not really.

Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.

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Researcher

The gold standard of eCommerce market size estimates

We hand-count & research every active eCommerce company. Know your true TAM.

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Welcome to the @withassembly family, PipeCandy! #innovation #ecommerce #technews
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4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

Sep 13, 2017

min Read

How to choose the right data provider?

How to choose the right data provider?

Jul 25, 2017

min Read

How to do predictive lead generation for omni-channel tech companies?

How to do predictive lead generation for omni-channel tech companies?

How to do predictive lead generation for omni-channel tech companies?

Jul 18, 2017

min Read

A sales rep's diary: Why are the experienced better at closing deals?

A sales rep's diary: Why are the experienced better at closing deals?

A sales rep's diary: Why are the experienced better at closing deals?

Jul 9, 2017

min Read

After a year, here's how LoopBack is working out for us

After a year, here's how LoopBack is working out for us

After a year, here's how LoopBack is working out for us

Jul 4, 2017

min Read

How is the quality of e-commerce and retail data faring today?

How is the quality of e-commerce and retail data faring today?

How is the quality of e-commerce and retail data faring today?

Jun 30, 2017

min Read

A sales rep's diary: Giver or taker?

A sales rep's diary: Giver or taker?

Jun 17, 2017

min Read

Why are founders better at sales prospecting?

Why are founders better at sales prospecting?

Why are founders better at sales prospecting?

Jun 13, 2017

min Read

How important is data for account-based marketing?

How important is data for account-based marketing?

How important is data for account-based marketing?

Jun 8, 2017

min Read

How should fulfilment companies qualify their e-commerce leads?

How should fulfilment companies qualify their e-commerce leads?

How should fulfilment companies qualify their e-commerce leads?

May 24, 2017

min Read

Guessing an E-commerce company's revenue

Guessing an E-commerce company's revenue

Guessing an E-commerce company's revenue

May 22, 2017

min Read

Be Omni-channel, be on the right side of retail history

Be Omni-channel, be on the right side of retail history

Be Omni-channel, be on the right side of retail history

May 17, 2017

min Read

Why email marketing campaigns shouldn't be fully automated

Why email marketing campaigns shouldn't be fully automated

Why email marketing campaigns shouldn't be fully automated

May 11, 2017

min Read

A sales rep's diary: The fluff factor in sales management

A sales rep's diary: The fluff factor in sales management

A sales rep's diary: The fluff factor in sales management

May 8, 2017

min Read

Tested on humans: 4 steps for writing a better prospecting email

Tested on humans: 4 steps for writing a better prospecting email

Tested on humans: 4 steps for writing a better prospecting email

May 4, 2017

min Read

How to make your subject lines stand out

How to make your subject lines stand out

How to make your subject lines stand out

Apr 26, 2017

min Read

How to make accurate sales forecasts?

How to make accurate sales forecasts?

Apr 25, 2017

min Read

A rookie SDR's diary: Guessing Email IDs

A rookie SDR's diary: Guessing Email IDs

A rookie SDR's diary: Guessing Email IDs

Apr 5, 2017

min Read

A sales rep's diary: Should I worry about the company?

A sales rep's diary: Should I worry about the company?

A sales rep's diary: Should I worry about the company?

Mar 22, 2017

min Read

People in Sales: The grossly underutilised sales prospecting tool

People in Sales: The grossly underutilised sales prospecting tool

People in Sales: The grossly underutilised sales prospecting tool

Mar 6, 2017

min Read

How I learned to stop worrying and love content strategy

How I learned to stop worrying and love content strategy

How I learned to stop worrying and love content strategy

Jan 19, 2017

min Read

How much should you be spending on predictive marketing?

How much should you be spending on predictive marketing?

How much should you be spending on predictive marketing?

Feb 22, 2018

min Read

Nutraceutical Fulfillment - The ‘what, why and how’ basics

Nutraceutical Fulfillment - The ‘what, why and how’ basics

Nutraceutical Fulfillment - The ‘what, why and how’ basics

Jan 30, 2018

min Read

4 better ways to score your eCommerce sales leads

4 better ways to score your eCommerce sales leads

4 better ways to score your eCommerce sales leads

Jan 16, 2018

min Read

Nutraceuticals Industry Market Report 2017

Nutraceuticals Industry Market Report 2017

Nutraceuticals Industry Market Report 2017

Nov 28, 2017

min Read

How to use Twitter for sales prospecting? [Infographic]

How to use Twitter for sales prospecting? [Infographic]

How to use Twitter for sales prospecting? [Infographic]

Nov 16, 2017

min Read

We did it again: How to maximize RoI from any conference?

We did it again: How to maximize RoI from any conference?

We did it again: How to maximize RoI from any conference?

Nov 8, 2017

min Read

Is last-mile delivery a lucrative business opportunity for fulfillment companies?

Is last-mile delivery a lucrative business opportunity for fulfillment companies?

Is last-mile delivery a lucrative business opportunity for fulfillment companies?

Oct 12, 2017

min Read

Here's how we allocate resources for Elasticsearch

Here's how we allocate resources for Elasticsearch

Here's how we allocate resources for Elasticsearch

Sep 22, 2017

min Read

How are small e-commerce fulfillment companies competing with Amazon?

How are small e-commerce fulfillment companies competing with Amazon?

How are small e-commerce fulfillment companies competing with Amazon?

Sep 6, 2017

min Read

How to kickstart your predictive lead generation initiative?

How to kickstart your predictive lead generation initiative?

How to kickstart your predictive lead generation initiative?

Aug 23, 2017

min Read

The most accurate online retailers dataset curated by algorithms & analysts

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DTC - Shifting gears, shielding spears

DTC - Shifting gears, shielding spears

Nov 20, 2022

4

min Read

Growth is so 2021

Growth is so 2021

Nov 13, 2022

2

min Read

Shopify - Long on long tail

Shopify - Long on long tail

Nov 6, 2022

3

min Read

BWP + AWD + AFN ≠ Shop + ? + SFN

BWP + AWD + AFN ≠ Shop + ? + SFN

Oct 30, 2022

3

min Read

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