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Meet the face behind the Articles

Ashwini Murthy
Ashwini Murthy
43
Articles

A writer by day. Illustrator by night. Currently trying to conquer the B2B marketing world one baby step at a time. Loves everything outside her comfort zone.

How to get started with predictive marketing for tech companies?
How to get started with predictive marketing for tech companies?

How to get started with predictive marketing for tech companies?

Feb 28, 2018
min Read
How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies
How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies

How PipeCandy delivers the industry's best estimates for online revenue of eCommerce companies

Jan 31, 2018
min Read
What is predictive lead scoring and why it works
What is predictive lead scoring and why it works

What is predictive lead scoring and why it works

Jan 19, 2018
min Read
Drones and delivery bots in last-mile fulfillment - Fad or the future?
Drones and delivery bots in last-mile fulfillment - Fad or the future?

Drones and delivery bots in last-mile fulfillment - Fad or the future?

Jan 6, 2018
min Read
The history of lead generation
The history of lead generation

The history of lead generation

Oct 25, 2017
min Read
4 ways for successful order fulfillment this holiday season
4 ways for successful order fulfillment this holiday season

4 ways for successful order fulfillment this holiday season

Sep 27, 2017
min Read
4 ways to spice up your account-based marketing strategy
4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

Sep 13, 2017
min Read
Prospector

The holy grail of predictable demand generation

Build surgically precise lead lists of your ideal eCommerce customers
Learn more
Firehose

Closed lost? Not really.

Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.
Learn more
Researcher

The gold standard of eCommerce market size estimates

We hand-count & research every active eCommerce company. Know your true TAM.
Learn more
4 ways to spice up your account-based marketing strategy
4 ways to spice up your account-based marketing strategy

4 ways to spice up your account-based marketing strategy

Sep 13, 2017
min Read
How to choose the right data provider?
How to choose the right data provider?

How to choose the right data provider?

Jul 25, 2017
min Read
How to do predictive lead generation for omni-channel tech companies?
How to do predictive lead generation for omni-channel tech companies?

How to do predictive lead generation for omni-channel tech companies?

Jul 18, 2017
min Read
A sales rep's diary: Why are the experienced better at closing deals?
A sales rep's diary: Why are the experienced better at closing deals?

A sales rep's diary: Why are the experienced better at closing deals?

Jul 9, 2017
min Read
After a year, here's how LoopBack is working out for us
After a year, here's how LoopBack is working out for us

After a year, here's how LoopBack is working out for us

Jul 4, 2017
min Read
How is the quality of e-commerce and retail data faring today?
How is the quality of e-commerce and retail data faring today?

How is the quality of e-commerce and retail data faring today?

Jun 30, 2017
min Read
A sales rep's diary: Giver or taker?
A sales rep's diary: Giver or taker?

A sales rep's diary: Giver or taker?

Jun 17, 2017
min Read
Why are founders better at sales prospecting?
Why are founders better at sales prospecting?

Why are founders better at sales prospecting?

Jun 13, 2017
min Read
How important is data for account-based marketing?
How important is data for account-based marketing?

How important is data for account-based marketing?

Jun 8, 2017
min Read
How should fulfilment companies qualify their e-commerce leads?
How should fulfilment companies qualify their e-commerce leads?

How should fulfilment companies qualify their e-commerce leads?

May 24, 2017
min Read
Guessing an E-commerce company's revenue
Guessing an E-commerce company's revenue

Guessing an E-commerce company's revenue

May 22, 2017
min Read
Be Omni-channel, be on the right side of retail history
Be Omni-channel, be on the right side of retail history

Be Omni-channel, be on the right side of retail history

May 17, 2017
min Read
Why email marketing campaigns shouldn't be fully automated
Why email marketing campaigns shouldn't be fully automated

Why email marketing campaigns shouldn't be fully automated

May 11, 2017
min Read
A sales rep's diary: The fluff factor in sales management
A sales rep's diary: The fluff factor in sales management

A sales rep's diary: The fluff factor in sales management

May 8, 2017
min Read
Tested on humans: 4 steps for writing a better prospecting email
Tested on humans: 4 steps for writing a better prospecting email

Tested on humans: 4 steps for writing a better prospecting email

May 4, 2017
min Read
How to make your subject lines stand out
How to make your subject lines stand out

How to make your subject lines stand out

Apr 26, 2017
min Read
How to make accurate sales forecasts?
How to make accurate sales forecasts?

How to make accurate sales forecasts?

Apr 25, 2017
min Read
A rookie SDR's diary: Guessing Email IDs
A rookie SDR's diary: Guessing Email IDs

A rookie SDR's diary: Guessing Email IDs

Apr 5, 2017
min Read
A sales rep's diary: Should I worry about the company?
A sales rep's diary: Should I worry about the company?

A sales rep's diary: Should I worry about the company?

Mar 22, 2017
min Read
People in Sales: The grossly underutilised sales prospecting tool
People in Sales: The grossly underutilised sales prospecting tool

People in Sales: The grossly underutilised sales prospecting tool

Mar 6, 2017
min Read
How I learned to stop worrying and love content strategy
How I learned to stop worrying and love content strategy

How I learned to stop worrying and love content strategy

Jan 19, 2017
min Read
How much should you be spending on predictive marketing?
How much should you be spending on predictive marketing?

How much should you be spending on predictive marketing?

Feb 22, 2018
min Read
Nutraceutical Fulfillment - The ‘what, why and how’ basics
Nutraceutical Fulfillment - The ‘what, why and how’ basics

Nutraceutical Fulfillment - The ‘what, why and how’ basics

Jan 30, 2018
min Read
4 better ways to score your eCommerce sales leads
4 better ways to score your eCommerce sales leads

4 better ways to score your eCommerce sales leads

Jan 16, 2018
min Read
Nutraceuticals Industry Market Report 2017
Nutraceuticals Industry Market Report 2017

Nutraceuticals Industry Market Report 2017

Nov 28, 2017
min Read
How to use Twitter for sales prospecting? [Infographic]
How to use Twitter for sales prospecting? [Infographic]

How to use Twitter for sales prospecting? [Infographic]

Nov 16, 2017
min Read
We did it again: How to maximize RoI from any conference?
We did it again: How to maximize RoI from any conference?

We did it again: How to maximize RoI from any conference?

Nov 8, 2017
min Read
Is last-mile delivery a lucrative business opportunity for fulfillment companies?
Is last-mile delivery a lucrative business opportunity for fulfillment companies?

Is last-mile delivery a lucrative business opportunity for fulfillment companies?

Oct 12, 2017
min Read
Here's how we allocate resources for Elasticsearch
Here's how we allocate resources for Elasticsearch

Here's how we allocate resources for Elasticsearch

Sep 22, 2017
min Read
How are small e-commerce fulfillment companies competing with Amazon?
How are small e-commerce fulfillment companies competing with Amazon?

How are small e-commerce fulfillment companies competing with Amazon?

Sep 6, 2017
min Read
How to kickstart your predictive lead generation initiative?
How to kickstart your predictive lead generation initiative?

How to kickstart your predictive lead generation initiative?

Aug 23, 2017
min Read
The most accurate online retailers dataset curated by algorithms & analysts
S
search-cmp
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Tarffic Rank: 122
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ColourPop Cosmetics
Score
83/100
Patagonia
Score
88/100
Ulta Beauty
Score
88/100
Under Armour
Score
89/100
Instant delivery – Will it all go poof again?
Instant delivery – Will it all go poof again?

Instant delivery – Will it all go poof again?

Mar 19, 2023
3
min Read
The Meta about-turn is heralding a new era of social advertising
The Meta about-turn is heralding a new era of social advertising

The Meta about-turn is heralding a new era of social advertising

Mar 12, 2023
3
min Read
The RMN optimization gold rush
The RMN optimization gold rush

The RMN optimization gold rush

Mar 5, 2023
3
min Read
AI Summer is here
AI Summer is here

AI Summer is here

Feb 26, 2023
6
min Read
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