Articles written by

Ashwini Murthy

Content marketer @PipeCandy

How to get started with predictive marketing for tech companies?

We already wrote an article about why you should invest in predictive marketing rather than traditional marketing. The interesting (or depressing) fact about scaling a…

Ashwini Murthy

28th Feb 2018

7 mins read

How much should you be spending on predictive marketing?

Ashwini Murthy

22nd Feb 2018

7 mins read

What is predictive lead scoring and why it works

When your target market is massive and your sales team is overwhelmed by the number of leads, you will want to prioritize which accounts you…

Ashwini Murthy

19th Jan 2018

6 mins read

Discover global retail and ecommerce leads & rank them against your lead qualification criteria.

4 better ways to score your eCommerce sales leads

Ashwini Murthy

16th Jan 2018

5 mins read

Drones and delivery bots in last-mile fulfillment – Fad or the future?

Ashwini Murthy

6th Jan 2018

13 mins read

Tweeted on 31 Mar, 2021
RT @JohnForberger: @ahhensel I'll intro you to brands who navigate through ye ol' Vendorland.G2 doesn't help much, but Vendr is tryin'.…

Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom

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