Is it more of Amazon, which already owns 50% of B2C eCom in the US? Should arming the rebels be the prerogative of Shopify? Can a small business have access to local demand without 'Shop' app? Can they compete with top CPGs to get the 'Buy Box' recommendation? If they offer a better price, will 'Buy with Prime' penalize them with lower visibility on Amazon?

The world needs the American consumer to buy. When you have easy money and it is spent on consumption rather than creation, too much money will eventually devour any available supply. Inflation will go out of hand. Haven’t we seen it all already?

Are merchants primed to adopt ‘Buy with Prime’ ? Will they sell more items or will it be a sell-out to Amazon? Should sellers be worried about letting Amazon be in the know of their metrics?