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How to successfully dance the creator-brand tango

I have been thinking about creators. I am one: I put out an e-book on Gumroad about cold emailing. That is actually the low point…

Ashwin Ramasamy

16th Mar 2021

6 mins read

Influencer Marketing and the Lie of Authenticity

Ashwin Ramasamy

3rd Feb 2020

8 mins read

DTC Brand Extension: Be a Brand Before You Extend Your Brand

(originally posted in PipeCandy Newsletter #104) Away wants to be the ‘travel’ company. Casper wants to be the ‘Sleep economy’ company. People want a good…

Ashwin Ramasamy

28th Jan 2020

8 mins read

Discover global retail and ecommerce leads & rank them against your lead qualification criteria.

Retail Year in Review: Retail Trends That Dominated 2019

Sujay Seetharaman

10th Jan 2020

11 mins read

O2O and the Curious Case of U.S Omnichannel Retail

Sujay Seetharaman

9th Jan 2020

12 mins read

Tweeted on 31 Mar, 2021
RT @JohnForberger: @ahhensel I'll intro you to brands who navigate through ye ol' Vendorland.G2 doesn't help much, but Vendr is tryin'.…

Software that predicts leads for B2B sales reps. By evening, drunk on analytics, it starts spewing sales wisdom

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