The United Kingdom (UK) is home to hundreds of DTC eCommerce brands. These direct-to-consumer companies operate in various verticals, such as skincare, footwear, cosmetics, organic food, flower delivery, and many more. It's not easy to identify suitable investment and business opportunities, given the myriad of businesses. Below is the list of the top 21 DTC brands in the UK in 2022. This compilation shall ease things for you.
Founders: Nick Robertson, Andrew Regan, Quentin Griffiths, Deborah Thorpe
Valuation: $4.92B
Monthly Unique Visitors: 6,957,839
Order Volume: 50,000+
Web Sales: More than $5B
ASOS is a leading fashion DTC brand in the UK. They promote fashion democracy by offering 30+ sizes that take into account different body types, shapes, sizes, and cultural diversity—all at the same cost.
Gymshark is a popular sports and fitness apparel brand. With 14 online stores and customers in over 200 countries, Gymshark also sells fitness accessories.
Huel makes nutritionally complete meals with all 27 essential macro and micronutrients. They take pride in creating sustainable, healthy meals starting at only $1.51.
AllSaints designs vintage-inspired apparel with a fusion of rock ‘n’ roll sensibility. Their collections include post-apocalyptic aesthetics, steampunk, and gothic.
Lazy Oaf is known for its unique, eye-catchy aesthetics in men’s and women’s apparel. They have a separate ‘everyone’ category too. You will also find pet and home accessories here.
Floom is an eCommerce brand that sells flowers and bouquets for various occasions. Selected independent florists create products for baby showers, anniversaries, weddings, etc.
Gousto is a top DTC brand in the UK that supplies easy-to-follow recipe boxes to customers. Having reached Unicorn status, their recipe boxes always contain fresh ingredients in precise quantities.
This list of top DTC brands in the UK won’t be complete without a footwear brand. Vivobarefoot is a seller of minimalist shoes, while being an advocate for the barefoot movement.
Papier is an eCommerce retailer of personalized stationery. Creating on-demand customized notebooks, journals, notecards, etc., is their specialty. They also offer wedding invitations, birthday cards, photo books, and more.
Dear Frances is an artisan shoemaker brand. They blend craftsmanship with comfort and luxury to offer a wide range of boots, sandals, heels, flats, loafers, etc.
BYBI Beauty is a vegan skincare eCommerce brand. They formulate 100% cruelty-free skincare essentials like balms, cleansers, and moisturizers, among other vegan beauty products.
Pai is an organic skincare brand with COSMOS Natural Certification—which means 98% of its products and ingredients are natural. They don’t contain phthalates, parabens, and other chemicals.
Green People is an all-in-one natural skincare brand for babies, men, women, and children. Their skincare range caters to everyone including people with psoriasis and eczema.
Conclusion
That concludes our list of the top 21 DTC brands in the UK. Using the information given for each brand and by visiting each eCommerce store, you can take suitable investment and business decisions.
Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
Get 30 mins free consultation with our research analyst.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now. Trusted by 22,804 DTC & eCommerce industry insiders.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now. Trusted by 22,804 DTC & eCommerce industry insiders.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Get PipeCandy essays straight to your inbox.
Every week we send out tidbits that capture the eCommerce industry and its evolution, right to your inbox. It's free. No spam. Choose to opt-out whenever.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Newsletter
Get PipeCandy essays straight to your inbox.
Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now. Trusted by 22,804 DTC & eCommerce industry insiders.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now. Trusted by 22,804 DTC & eCommerce industry insiders.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
The direct-to-consumer sector as we see today is far different from what it started off as about a decade ago. What we see about the DTC space today with data-driven research insights?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
COVID Impact on US D2C brands
Which D2C categories thrive & which ones struggle due to COVID? – A data-driven report.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
DTC Playbooks
How do D2C brands think about growth? A perspective from early days of DTC.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Global eCommerce market size
Total addressable market size of eCommerce companies in the US and other major markets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Subscription eCommerce industry report
Total addressable market of subscription eCommerce companies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Fashion industry & D2C fashion brands
How big is the fashion industry and how are the brands distributed by revenue?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
More Reports
Country-specific eCommerce TAM reports & white papers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
State of the Direct-to-Consumer Industry in 2022
The direct-to-consumer sector as we see today is far different from what it started off as about a decade ago. What we see about the DTC space today with data-driven research insights?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
COVID Impact on US D2C brands
Which D2C categories thrive & which ones struggle due to COVID? – A data-driven report.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
DTC Playbooks
How do D2C brands think about growth? A perspective from early days of DTC.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Global eCommerce market size
Total addressable market size of eCommerce companies in the US and other major markets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Subscription eCommerce industry report
Total addressable market of subscription eCommerce companies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
Fashion industry & D2C fashion brands
How big is the fashion industry and how are the brands distributed by revenue?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
New
More Reports
Country-specific eCommerce TAM reports & white papers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prospector
The holy grail of predictable demand generation
Build surgically precise lead lists of your ideal eCommerce customers
.svg){kind=logo}
.png)
.png)
.png)
.png)
.png)
