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The United Kingdom (UK) is home to hundreds of DTC eCommerce brands. These direct-to-consumer companies operate in various verticals, such as skincare, footwear, cosmetics, organic food, flower delivery, and many more. It's not easy to identify suitable investment and business opportunities, given the myriad of businesses. Below is the list of the top 21 DTC brands in the UK in 2022. This compilation shall ease things for you.
Year founded: 2000
Founders: Nick Robertson, Andrew Regan, Quentin Griffiths, Deborah Thorpe
Valuation: $4.92B
Monthly Unique Visitors: 6,957,839
Order Volume: 50,000+
Web Sales: More than $5B
ASOS is a leading fashion DTC brand in the UK. They promote fashion democracy by offering 30+ sizes that take into account different body types, shapes, sizes, and cultural diversity—all at the same cost.
Year founded: 2007
Founder: José Neves
Valuation: $5.4B
Monthly Unique Visitors: 4,245,969
Order Volume: 50,000+
Web Sales: $1B - $5B
Farfetch is one of the top DTC brands in the UK. It’s a luxury eCommerce store that houses the likes of Balenciaga and Gucci.
Year founded: 2012
Founders: Ben Francis, Lewis Morgan
Valuation: $1.3B
Monthly Unique Visitors: 2,524,724
Order Volume: 50,000+
Web Sales: $250M - $500M
Gymshark is a popular sports and fitness apparel brand. With 14 online stores and customers in over 200 countries, Gymshark also sells fitness accessories.
Year founded: 2002
Founders: Niraj Shah, Steve Conine
Valuation: $19.32B
Monthly Unique Visitors: 8,623,511
Order Volume: 50,000+
Web Sales: More than $5B
Wayfair is one of the largest retailers of home furnishings. They sell over 33 million products to about 27 million active customers globally.
Year founded: 2015
Founder: Julian Hearn
Valuation: $1.25B (projected)
Monthly Unique Visitors: 374,848
Web Sales: $25M - $50M
Huel makes nutritionally complete meals with all 27 essential macro and micronutrients. They take pride in creating sustainable, healthy meals starting at only $1.51.
Year founded: 1994
Founders: Kait Bolongaro, Stuart Trevor
Valuation: £54.4M ($71M)
Monthly Unique Visitors: 267,920
Order Volume: 50,000+
Web Sales: $100M - $250M
AllSaints designs vintage-inspired apparel with a fusion of rock ‘n’ roll sensibility. Their collections include post-apocalyptic aesthetics, steampunk, and gothic.
Year founded: 1987
Founder: Guy Singh-Watson
Valuation: £22.5M or $29.4M
Monthly Unique Visitors: 199,324
Web Sales: $1M - $5M
Riverford is an organic food delivery brand. It’s one of the top DTC companies in the UK that offers farm-fresh vegetable boxes.
Year founded: 2001
Founder: Gemma Sheil
Valuation: $100-$375M
Monthly Unique Visitors: 29,632
Order Volume: 10,000 - 50,000
Web Sales: $100M - $250M
Lazy Oaf is known for its unique, eye-catchy aesthetics in men’s and women’s apparel. They have a separate ‘everyone’ category too. You will also find pet and home accessories here.
Year founded: 1988
Founders: Keith Abel, Paul Cole
Valuation: $99M
Monthly Unique Visitors: 225,225
Web Sales: $5M - $10M
Abel & Cole is one of the top DTC companies in the UK that offers organic food and beverages.
Year founded: 2016
Founder: Lana Elie
Valuation: Raised $3.6M in funding
Monthly Unique Visitors: 33,470
Order Volume: 10,000 - 50,000
Web Sales: $5M - $10M
Floom is an eCommerce brand that sells flowers and bouquets for various occasions. Selected independent florists create products for baby showers, anniversaries, weddings, etc.
Year founded: 2007
Founders: Peter Barton, Jolene Barton
Valuation: £2.2M ($2.9M)
Monthly Unique Visitors: 32,543
Order Volume: 1,000 - 5,000
Web Sales: $5M - $10M
Babipur is a one-stop-shop for baby products. These include toys, organic clothing, skincare, reusable nappies, carriers, bedding, pacifiers, etc.
Year founded: 2012
Founder: Timo Boldt
Valuation: $1B
Monthly Unique Visitors: 206,963
Order Volume: 10,000 - 50,000
Web Sales: $10M - $25M
Gousto is a top DTC brand in the UK that supplies easy-to-follow recipe boxes to customers. Having reached Unicorn status, their recipe boxes always contain fresh ingredients in precise quantities.
Year founded: 2012
Founders: Galahad Clark, Asher Clark
Valuation: Raised $3.45M
Monthly Unique Visitors: 43,194
Order Volume: 10,000 - 50,000
Web Sales: $25M - $50M
This list of top DTC brands in the UK won’t be complete without a footwear brand. Vivobarefoot is a seller of minimalist shoes, while being an advocate for the barefoot movement.
Year founded: 2013
Founders: Aron Gelbard, Ben Stanway
Valuation: $500M
Monthly Unique Visitors: 26,701
Order Volume: 10,000 - 50,000
Web Sales: $25M - $50M
Bloom & Wild is the largest DTC flower company in Europe. They sell everything from dried flowers to plants and hand-tied bouquets.
Year founded: 2015
Founder: Taymoor Atighetchi
Valuation: Raised $65M
Monthly Unique Visitors: 34,879
Order Volume: 10,000 - 50,000
Web Sales: $5M - $10M
Papier is an eCommerce retailer of personalized stationery. Creating on-demand customized notebooks, journals, notecards, etc., is their specialty. They also offer wedding invitations, birthday cards, photo books, and more.
Year founded: 2016
Founder: Jane Frances
Valuation: Undisclosed; Revenue <$5M
Monthly Unique Visitors: 31,269
Order Volume: 1,000 - 5,000
Web Sales: $5M - $10M
Dear Frances is an artisan shoemaker brand. They blend craftsmanship with comfort and luxury to offer a wide range of boots, sandals, heels, flats, loafers, etc.
Year founded: 2008
Founders: Jade Harwood, Aurelie Popper, Elisabeth Sabrier
Valuation: £5.9M or $7.6M
Monthly Unique Visitors: 35,579
Web Sales: $5M - $10M
Wool and the Gang supplies knitting and crochet kits directly to customers. Their vision has been to revive knitting by making it accessible and fun.
Year founded: 2017
Founders: Elsie Rutterford, Dominika Minarovic
Valuation: $18M (projected 2024)
Monthly Unique Visitors: 6176
Order Volume: 500 - 1,000
Web Sales: $1M - $5M
BYBI Beauty is a vegan skincare eCommerce brand. They formulate 100% cruelty-free skincare essentials like balms, cleansers, and moisturizers, among other vegan beauty products.
Year founded: 2007
Founder: Sarah Brown
Valuation: $12M raised
Monthly Unique Visitors: 29,414
Order Volume: 1,000 - 5,000
Web Sales: $10M - $25M
Pai is an organic skincare brand with COSMOS Natural Certification—which means 98% of its products and ingredients are natural. They don’t contain phthalates, parabens, and other chemicals.
Year founded: 1970
Founder: John Robinson
Valuation: EBITDA £1.8M; Revenue $254M
Monthly Unique Visitors: 27,009
Order Volume: 5,000 - 10,000
Web Sales: $1M - $5M
Jigsaw is a luxury clothing retailer. The eCommerce store sells workwear, occasion wear, accessories, shoes, holiday apparel, and more.
Year founded: 1997
Founder: Charlotte Vøhtz
Valuation: £4.9M or $6.31M
Monthly Unique Visitors: 53,313
Order Volume: 1,000 - 5,000
Web Sales: $1M - $5M
Green People is an all-in-one natural skincare brand for babies, men, women, and children. Their skincare range caters to everyone including people with psoriasis and eczema.
That concludes our list of the top 21 DTC brands in the UK. Using the information given for each brand and by visiting each eCommerce store, you can take suitable investment and business decisions.
Welcome to the @withassembly family, PipeCandy! #innovation#ecommerce#technews
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