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21 DTC brands in the UK

Bharath Vittal
Bharath Vittal
Jun 17, 2022
5
Min Read

The United Kingdom (UK) is home to hundreds of DTC eCommerce brands. These direct-to-consumer companies operate in various verticals, such as skincare, footwear, cosmetics, organic food, flower delivery, and many more. It's not easy to identify suitable investment and business opportunities, given the myriad of businesses. Below is the list of the top 21 DTC brands in the UK in 2022. This compilation shall ease things for you. 

1. ASOS

Year founded: 2000

Founders: Nick Robertson, Andrew Regan, Quentin Griffiths, Deborah Thorpe

Valuation: $4.92B

Monthly Unique Visitors: 6,957,839

Order Volume: 50,000+

Web Sales: More than $5B

ASOS is a leading fashion DTC brand in the UK. They promote fashion democracy by offering 30+ sizes that take into account different body types, shapes, sizes, and cultural diversity—all at the same cost.

2. Farfetch

Year founded: 2007

Founder: José Neves

Valuation: $5.4B

Monthly Unique Visitors: 4,245,969

Order Volume: 50,000+

Web Sales: $1B - $5B

Farfetch is one of the top DTC brands in the UK. It’s a luxury eCommerce store that houses the likes of Balenciaga and Gucci.

3. Gymshark

Year founded: 2012

Founders: Ben Francis, Lewis Morgan

Valuation: $1.3B

Monthly Unique Visitors: 2,524,724

Order Volume: 50,000+

Web Sales: $250M - $500M

Gymshark is a popular sports and fitness apparel brand. With 14 online stores and customers in over 200 countries, Gymshark also sells fitness accessories.

4. Wayfair

Year founded: 2002

Founders: Niraj Shah, Steve Conine

Valuation: $19.32B

Monthly Unique Visitors: 8,623,511

Order Volume: 50,000+

Web Sales: More than $5B

Wayfair is one of the largest retailers of home furnishings. They sell over 33 million products to about 27 million active customers globally.

5. Huel

Year founded: 2015

Founder: Julian Hearn

Valuation: $1.25B (projected)

Monthly Unique Visitors: 374,848

Web Sales: $25M - $50M

Huel makes nutritionally complete meals with all 27 essential macro and micronutrients. They take pride in creating sustainable, healthy meals starting at only $1.51.

6. AllSaints

Year founded: 1994

Founders: Kait Bolongaro, Stuart Trevor

Valuation: £54.4M ($71M)

Monthly Unique Visitors: 267,920

Order Volume: 50,000+

Web Sales: $100M - $250M

AllSaints designs vintage-inspired apparel with a fusion of rock ‘n’ roll sensibility. Their collections include post-apocalyptic aesthetics, steampunk, and gothic.

7. Riverford

Year founded: 1987

Founder: Guy Singh-Watson

Valuation: £22.5M or $29.4M

Monthly Unique Visitors: 199,324

Web Sales: $1M - $5M

Riverford is an organic food delivery brand. It’s one of the top DTC companies in the UK that offers farm-fresh vegetable boxes.

8. Lazy Oaf

Year founded: 2001

Founder: Gemma Sheil

Valuation: $100-$375M

Monthly Unique Visitors: 29,632

Order Volume: 10,000 - 50,000

Web Sales: $100M - $250M

Lazy Oaf is known for its unique, eye-catchy aesthetics in men’s and women’s apparel. They have a separate ‘everyone’ category too. You will also find pet and home accessories here.

9. Abel & Cole

Year founded: 1988

Founders: Keith Abel, Paul Cole

Valuation: $99M

Monthly Unique Visitors: 225,225

Web Sales: $5M - $10M

Abel & Cole is one of the top DTC companies in the UK that offers organic food and beverages. 

10. Floom

Year founded: 2016

Founder: Lana Elie

Valuation: Raised $3.6M in funding

Monthly Unique Visitors: 33,470

Order Volume: 10,000 - 50,000

Web Sales: $5M - $10M

Floom is an eCommerce brand that sells flowers and bouquets for various occasions. Selected independent florists create products for baby showers, anniversaries, weddings, etc.

11. Babipur

Year founded: 2007

Founders: Peter Barton, Jolene Barton

Valuation: £2.2M ($2.9M)

Monthly Unique Visitors: 32,543

Order Volume: 1,000 - 5,000

Web Sales: $5M - $10M

Babipur is a one-stop-shop for baby products. These include toys, organic clothing, skincare, reusable nappies, carriers, bedding, pacifiers, etc.

12. Gousto

Year founded: 2012

Founder: Timo Boldt

Valuation: $1B

Monthly Unique Visitors: 206,963

Order Volume: 10,000 - 50,000

Web Sales: $10M - $25M

Gousto is a top DTC brand in the UK that supplies easy-to-follow recipe boxes to customers. Having reached Unicorn status, their recipe boxes always contain fresh ingredients in precise quantities.  

13. Vivobarefoot

Year founded: 2012

Founders: Galahad Clark, Asher Clark

Valuation: Raised $3.45M

Monthly Unique Visitors: 43,194

Order Volume: 10,000 - 50,000

Web Sales: $25M - $50M

This list of top DTC brands in the UK won’t be complete without a footwear brand. Vivobarefoot is a seller of minimalist shoes, while being an advocate for the barefoot movement.

14. Bloom & Wild

Year founded: 2013

Founders: Aron Gelbard, Ben Stanway

Valuation: $500M

Monthly Unique Visitors: 26,701

Order Volume: 10,000 - 50,000

Web Sales: $25M - $50M

Bloom & Wild is the largest DTC flower company in Europe. They sell everything from dried flowers to plants and hand-tied bouquets.

15. Papier

Year founded: 2015

Founder: Taymoor Atighetchi

Valuation: Raised $65M

Monthly Unique Visitors: 34,879

Order Volume: 10,000 - 50,000

Web Sales: $5M - $10M

Papier is an eCommerce retailer of personalized stationery. Creating on-demand customized notebooks, journals, notecards, etc., is their specialty. They also offer wedding invitations, birthday cards, photo books, and more.

16. Dear Frances

Year founded: 2016

Founder: Jane Frances

Valuation: Undisclosed; Revenue <$5M

Monthly Unique Visitors: 31,269

Order Volume: 1,000 - 5,000

Web Sales: $5M - $10M

Dear Frances is an artisan shoemaker brand. They blend craftsmanship with comfort and luxury to offer a wide range of boots, sandals, heels, flats, loafers, etc.

17. WOOL AND THE GANG

Year founded: 2008

Founders: Jade Harwood, Aurelie Popper, Elisabeth Sabrier

Valuation: £5.9M or $7.6M 

Monthly Unique Visitors: 35,579

Web Sales: $5M - $10M

Wool and the Gang supplies knitting and crochet kits directly to customers. Their vision has been to revive knitting by making it accessible and fun.

18. BYBI Beauty

Year founded: 2017

Founders: Elsie Rutterford, Dominika Minarovic

Valuation: $18M (projected 2024)

Monthly Unique Visitors: 6176

Order Volume: 500 - 1,000

Web Sales: $1M - $5M

BYBI Beauty is a vegan skincare eCommerce brand. They formulate 100% cruelty-free skincare essentials like balms, cleansers, and moisturizers, among other vegan beauty products. 

19. Pai Skincare

Year founded: 2007

Founder: Sarah Brown

Valuation: $12M raised 

Monthly Unique Visitors: 29,414

Order Volume: 1,000 - 5,000

Web Sales: $10M - $25M

Pai is an organic skincare brand with COSMOS Natural Certification—which means 98% of its products and ingredients are natural. They don’t contain phthalates, parabens, and other chemicals.

20. Jigsaw

Year founded: 1970

Founder: John Robinson

Valuation: EBITDA £1.8M; Revenue $254M

Monthly Unique Visitors: 27,009

Order Volume: 5,000 - 10,000

Web Sales: $1M - $5M

Jigsaw is a luxury clothing retailer. The eCommerce store sells workwear, occasion wear, accessories, shoes, holiday apparel, and more.

21. Green People

Year founded: 1997

Founder: Charlotte Vøhtz

Valuation: £4.9M or $6.31M

Monthly Unique Visitors: 53,313

Order Volume: 1,000 - 5,000

Web Sales: $1M - $5M

Green People is an all-in-one natural skincare brand for babies, men, women, and children. Their skincare range caters to everyone including people with psoriasis and eczema.

Conclusion

That concludes our list of the top 21 DTC brands in the UK. Using the information given for each brand and by visiting each eCommerce store, you can take suitable investment and business decisions.

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hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
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