First off, just how many eCommerce companies are there? Take a guess.By various estimates, there are at least over 2 million eCommerce websites in the World (excluding China). We define a website to be an eCommerce site if it:
Based on the above set of filtering parameters, PipeCandy has identified about 1.3 million of these in the U.S. Of these 1.3 million websites that PipeCandy tracks, about 860,000 are ‘valid’ eCommerce companies, of which nearly one-third (285,000) are B2C eCommerce companies selling physical goods.
We ensure that the eCommerce sites belong to valid businesses using checks such as the following:
In this blog post, we take a look at what these approximately 285,000 merchants are selling. The major product categories include Fashion (Apparel, Footwear, Bags, Accessories, Jewelry, Eyewear, Cosmetics, and Beauty), Consumer Electronics, Sporting goods, Health & Wellness (Supplements, Nutraceuticals, Aromatherapy products, etc.), Pets/Pet supplies and Children’s goods (Toys, Children’s clothing, etc.).
Fashion (combining Apparel & Accessories and Style & Fashion) is the most dominant product category, accounting for 27.5% of the universe, followed by Consumer electronics (9.6%), Home and Garden (5.9%) and Health and Wellness (5.9%).Apart from the major product categories listed in the table above, there are a few other product categories that we’ve clubbed together under the umbrella of ‘Other Categories’ (22.4%) such as Legal drugs, Food & Beverage, Stationery goods, General Merchandise, Gift & Novelty, etc.About 9.6% or ~27,270 companies are identified as B2C merchants selling physical goods but have yet to be categorized at the time of writing. Download other free market research reports like this. We value your feedback, let us know if there are any suggestions/corrections below. For customized market research report reach out to us at firstname.lastname@example.org 🙂
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