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17 fastest-growing DTC startups to watch out for in 2022

Bharath Vittal
Bharath Vittal
Jun 23, 2022
5
Min Read

The worldwide pandemic's ramifications, which caused customers to stay at home, boosted the expansion of the eCommerce industry. By the end of 2022, the DTC market in the United States is predicted to hit a new high of $151.2B in sales.

Based on our research on growth figures (and funding), we've developed a list of 17 fastest-growing DTC startup companies to take notice of.

1. Elvie

Founder: Tania Boler
Year founded: 2013
Location: London, England

Elvie's Monthly Unique Visitors: 35,529
Elvie's Order Volume: 10,000 - 50,000
Elvie's Web Sales: $10M - $25M

Elvie is a women's health tech direct-to-consumer (DTC) startup that has gradually carved itself into a niche in the eCommerce DTC industry. Its primary product is a clever, discreet breast pump for mothers who are veering away from the traditional pump. Tania Boler created the firm, which formerly offered pelvic floor Kegel trainers before moving to Elvie.

2. Lovevery

Founder: Jessica Rolph, Roderick Morris
Year founded: 2015
Location: Boise, USA

Lovevery's Monthly Unique Visitors: 30,492

Lovevery is a high-growth DTC startup founded by Jessica Rolph & Roderick Morris. It focuses on assisting young children throughout their early development. Its goods feature scientific toy designs created from non-toxic, sustainable materials. In addition, they provide instructional toys for infants and toddlers. The Play Kits, the company's core offering, is a subscription model that sends out chosen game kits every 2-3 months. The firm says that its leading service alone has over 125,000 active users.


3. The Farmer's Dog

Founder: Brett Podolsky and Jonathan Regev
Year Founded: 2015
Location: New York, USA

The Farmer's Dog Monthly Unique Visitors: 229,523
The Farmer's Dog Web Sales: $10M - $25M

One of the fastest-growing DTC startups, The Farmer's Dog serves fresh pet food, and recently closed a $39 million Series B financing round. The co-founders launched the subscription service to disrupt an industry heavily reliant on food-storage safe, preservative-packed dry foods.


4. Suvie

Founder: Robin Liss, Kevin Incorvia
Year Founded: 2015
Location: Cambridge, USA

Suvie's Monthly Unique Visitors: 40,080
Suvie's Order Volume: 1,000 - 5,000
Suvie's Web Sales: $1M - $5M

Founded by Robin Liss and Kevin Incorvia, Suvie uses proprietary knowledge to build cool-to-cook kitchen robots that cook meals from fresh ingredients according to a schedule. In addition to its robots cooking dishes independently, saving significant time. The company offers various food options such as vegetables, starches, proteins, and sauces.


5. Tipsy Elves

Founder: Evan Mendelsohn, Nicklaus Morton
Year Founded: 2011
Location: San Diego, USA

Tipsy Elves' Monthly Unique Visitors: 6319
Tipsy Elves' Order Volume: 10,000 - 50,000
Tipsy Elves' Web Sales: $10M - $25M

Tipsy Elves, a direct-to-consumer startup, has raised a funding of up to $100k till now. They are known for creating holiday-themed winter clothing made of better materials and are appealing to the public. After participating in Shark Tank in December 2013, they never looked back again.


6. Sheertex

Founder: Katherine Homuth
Year Founded: 2017
Location: Montreal, Canada

Sheertex's Monthly Unique Visitors: 52,015
Sheertex's Order Volume: 1,000 - 5,000
Sheertex's Web Sales: $10M - $25M

Sheertex is a pantyhose brand, founded by Katherine Hague, and utilizes resilient and light-weight fibers to manufacture undergarments for women. They have a funding of $44.3M till now. The fibers used here are the same as those of bulletproof vests & climbing equipment.


7. Appointedd

Founder: Leah Hutcheon
Year Founded: 2011
Location: United Kingdom

Appointedd's Monthly Unique Visitors: 201,731
Appointedd's Order Volume: 1,000 - 5,000
Appointedd's Web Sales: $1M - $5M

Appointedd is an online scheduling and booking system for small and medium-sized businesses. It's a cloud-based, protected platform and works effortlessly across all time zones. 


8. Osmo

Founder: Pramod Sharma, Jerome Scholle
Year Founded: 2013
Location: California, USA

Osmo's Monthly Unique Visitors: 258,370
Osmo's Order Volume: 10,000 - 50,000
Osmo's Web Sales: $10M - $25M

Osmo an augmented reality gaming company based in the United States. The founders, Pramod Sharma and Jerome Scholle, started to utilize artificial intelligence to make learning entertaining and fascinating.

If you’re an inspiring D2C startup in the UK or Canada, this article will help you decide your target marketplace.


9. VineBox

Founder: Matt Dukes, Rachel Vodofsky
Year Founded: 2015
Location: San Francisco

Vinebox's Monthly Unique Visitors: 26,925
Vinebox's Order Volume: 10,000 - 50,000
Vinebox's Web Sales: $10M - $25M

Vinebox sells collections of single-portion wines. Founded by Matt Dukes and Rachel Vodofsky, it was acquired by the corporate-gifting corporation Sugarwish for an unrevealed amount.

10. Misen

Founder: Omar Rada
Year Founded: 2015
Location: Brooklyn, USA

Misen's Monthly Unique Visitors: 203,070
Misen's Web Sales: $5M - $10M

Having raised a funding of $7M, Misen Produces and sells high-quality instruments necessary for fuss-free, comfortable cooking. For example, their kitchen knife is a Japanese-style blade made of premium materials. As a result, they provide equal heat distribution and retention, allowing chefs to be more adaptable and make food that tastes better and is of a higher quality.


11. Function of Beauty

Founder: Hien Nguyen, Joshua Maciejewski, and Zahir Dossa
Year Founded: 2015
Location: New York

Function of Beauty's Monthly Unique Visitors: 220,708
Function of Beauty's Order Volume: >50,000
Function of Beauty's Web Sales: $25M - $50M

The three co-founders, Hien Nguyen, Joshua Maciejewski, and Zahir Dossa, launched Function of Beauty for unique hair solutions and care products according to their hair kind and needs.


12. Hungryroot

Founder: Ben McKean
Year Founded: 2015
Location: USA

Hungryroot's Monthly Unique Visitors: 173,341
Hungryroot's Order Volume: 10,000 - 50,000
Hungryroot's Web Sales: $10M - $25M

Hungryroot is a customized grocery service driven by artificial intelligence. Run by predictive technology, the brands assist people in delivering groceries that best suit a person's needs, along with meal scheduling and nutritional assistance.


13. Hera Cosmetics

Founder: Ju Rhyu
Year Founded: 2017
Location: USA
Hera Cosmetics' Monthly Unique Visitors: 44,265
Hera Cosmetics' Web Sales: $1M - $5M

Having raised $16.2M, Hera Cosmetics brand focuses on products for those with skin that are vulnerable to acne. This company offers a variety of cleansers, moisturizers, and other facial products for men and women.


14. Nutrafol

Founder: Giorgos Tsetis C.E, Roland Peralta, Dr. Sophia Kogan, M.D.
Year Founded: 2014
Location: New York, USA

Nutrafol's Monthly Unique Visitors: 58,438
Nutrafol's Order Volume: 10,000 - 50,000
Nutrafol's Web Sales: $10M - $25M

Nutrafol provides an integrative approach based on nutraceutical technology. These supersaturated natural compounds have been clinically shown to boost hair growth effectiveness.


15. Splendid Spoon

Founder: Nicole Centeno
Year Founded: 2013
Location: New York, USA

Splendid Spoon's Monthly Unique Visitors: 22,645
Splendid Spoon's Order Volume: 10,000 - 50,000
Splendid Spoon's Web Sales: $1M - $5M

Splendid Spoon is a membership-based meal delivery business that focuses on assisting clients in achieving balanced, healthy diets through a wide range of plant-based alternatives.


16. Glossier

Founder: Emily Weiss, Nick Axelrod, Michael Harper
Year Founded: 2010
Location: USA

Glossier's Monthly Unique Visitors: 284,229
Glossier's Order Volume: 10,000 - 50,000
Glossier's Web Sales: $100M - $250M

Glossier, Inc. is a direct-to-consumer cosmetics brand that deals in skincare, perfumes, and makeup, among others. It uses the power of information and community to provide a better buying experience for its customers.


17. Warby Parker

Founder: Neil Blumenthal, David Gilboa
Year Founded: 2010
Location: New York, USA

Warby Parker's Monthly Unique Visitors: 452,419
Warby Parker's Order Volume: 10,000 - 50,000
Warby Parker's Web Sales: $250M - $500M

Having raised funding of $535.5M, Warby Parker is a lifestyle business that makes designer eyeglasses at cutting-edge pricing while still being a socially aware company.

Conclusion

After the pandemic, the DTC world has rapidly transformed across numerous levels. The fact that DTC startups can reach customers and target audience directly without the help of the middleman has immensely helped them succeed in 2022. These companies get fantastic consumer outcomes and reach more customers with time. 

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Freedom from non-Commerce databases.
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Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
hm.com
HQ Location: Beaverton, Oregon, United States Of America, 97005
hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
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Analyst turned marketer. Passes the Gen-Z vibe check with his Linkedin writeups. Currently handles Content Strategy and has ambitious plans for the eCommerce community.
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