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The worldwide pandemic's ramifications, which caused customers to stay at home, boosted the expansion of the eCommerce industry. By the end of 2022, the DTC market in the United States is predicted to hit a new high of $151.2B in sales.
Based on our research on growth figures (and funding), we've developed a list of 17 fastest-growing DTC startup companies to take notice of.
Founder: Tania Boler
Year founded: 2013
Location: London, England
Elvie's Monthly Unique Visitors: 35,529
Elvie's Order Volume: 10,000 - 50,000
Elvie's Web Sales: $10M - $25M
Elvie is a women's health tech direct-to-consumer (DTC) startup that has gradually carved itself into a niche in the eCommerce DTC industry. Its primary product is a clever, discreet breast pump for mothers who are veering away from the traditional pump. Tania Boler created the firm, which formerly offered pelvic floor Kegel trainers before moving to Elvie.
Founder: Jessica Rolph, Roderick Morris
Year founded: 2015
Location: Boise, USA
Lovevery's Monthly Unique Visitors: 30,492
Lovevery is a high-growth DTC startup founded by Jessica Rolph & Roderick Morris. It focuses on assisting young children throughout their early development. Its goods feature scientific toy designs created from non-toxic, sustainable materials. In addition, they provide instructional toys for infants and toddlers. The Play Kits, the company's core offering, is a subscription model that sends out chosen game kits every 2-3 months. The firm says that its leading service alone has over 125,000 active users.
Founder: Brett Podolsky and Jonathan Regev
Year Founded: 2015
Location: New York, USA
The Farmer's Dog Monthly Unique Visitors: 229,523
The Farmer's Dog Web Sales: $10M - $25M
One of the fastest-growing DTC startups, The Farmer's Dog serves fresh pet food, and recently closed a $39 million Series B financing round. The co-founders launched the subscription service to disrupt an industry heavily reliant on food-storage safe, preservative-packed dry foods.
Founder: Robin Liss, Kevin Incorvia
Year Founded: 2015
Location: Cambridge, USA
Suvie's Monthly Unique Visitors: 40,080
Suvie's Order Volume: 1,000 - 5,000
Suvie's Web Sales: $1M - $5M
Founded by Robin Liss and Kevin Incorvia, Suvie uses proprietary knowledge to build cool-to-cook kitchen robots that cook meals from fresh ingredients according to a schedule. In addition to its robots cooking dishes independently, saving significant time. The company offers various food options such as vegetables, starches, proteins, and sauces.
Founder: Evan Mendelsohn, Nicklaus Morton
Year Founded: 2011
Location: San Diego, USA
Tipsy Elves' Monthly Unique Visitors: 6319
Tipsy Elves' Order Volume: 10,000 - 50,000
Tipsy Elves' Web Sales: $10M - $25M
Tipsy Elves, a direct-to-consumer startup, has raised a funding of up to $100k till now. They are known for creating holiday-themed winter clothing made of better materials and are appealing to the public. After participating in Shark Tank in December 2013, they never looked back again.
Founder: Katherine Homuth
Year Founded: 2017
Location: Montreal, Canada
Sheertex's Monthly Unique Visitors: 52,015
Sheertex's Order Volume: 1,000 - 5,000
Sheertex's Web Sales: $10M - $25M
Sheertex is a pantyhose brand, founded by Katherine Hague, and utilizes resilient and light-weight fibers to manufacture undergarments for women. They have a funding of $44.3M till now. The fibers used here are the same as those of bulletproof vests & climbing equipment.
Founder: Leah Hutcheon
Year Founded: 2011
Location: United Kingdom
Appointedd's Monthly Unique Visitors: 201,731
Appointedd's Order Volume: 1,000 - 5,000
Appointedd's Web Sales: $1M - $5M
Appointedd is an online scheduling and booking system for small and medium-sized businesses. It's a cloud-based, protected platform and works effortlessly across all time zones.
Founder: Pramod Sharma, Jerome Scholle
Year Founded: 2013
Location: California, USA
Osmo's Monthly Unique Visitors: 258,370
Osmo's Order Volume: 10,000 - 50,000
Osmo's Web Sales: $10M - $25M
Osmo an augmented reality gaming company based in the United States. The founders, Pramod Sharma and Jerome Scholle, started to utilize artificial intelligence to make learning entertaining and fascinating.
If you’re an inspiring D2C startup in the UK or Canada, this article will help you decide your target marketplace.
Founder: Matt Dukes, Rachel Vodofsky
Year Founded: 2015
Location: San Francisco
Vinebox's Monthly Unique Visitors: 26,925
Vinebox's Order Volume: 10,000 - 50,000
Vinebox's Web Sales: $10M - $25M
Vinebox sells collections of single-portion wines. Founded by Matt Dukes and Rachel Vodofsky, it was acquired by the corporate-gifting corporation Sugarwish for an unrevealed amount.
Founder: Omar Rada
Year Founded: 2015
Location: Brooklyn, USA
Misen's Monthly Unique Visitors: 203,070
Misen's Web Sales: $5M - $10M
Having raised a funding of $7M, Misen Produces and sells high-quality instruments necessary for fuss-free, comfortable cooking. For example, their kitchen knife is a Japanese-style blade made of premium materials. As a result, they provide equal heat distribution and retention, allowing chefs to be more adaptable and make food that tastes better and is of a higher quality.
Founder: Hien Nguyen, Joshua Maciejewski, and Zahir Dossa
Year Founded: 2015
Location: New York
Function of Beauty's Monthly Unique Visitors: 220,708
Function of Beauty's Order Volume: >50,000
Function of Beauty's Web Sales: $25M - $50M
The three co-founders, Hien Nguyen, Joshua Maciejewski, and Zahir Dossa, launched Function of Beauty for unique hair solutions and care products according to their hair kind and needs.
Founder: Ben McKean
Year Founded: 2015
Location: USA
Hungryroot's Monthly Unique Visitors: 173,341
Hungryroot's Order Volume: 10,000 - 50,000
Hungryroot's Web Sales: $10M - $25M
Hungryroot is a customized grocery service driven by artificial intelligence. Run by predictive technology, the brands assist people in delivering groceries that best suit a person's needs, along with meal scheduling and nutritional assistance.
Founder: Ju Rhyu
Year Founded: 2017
Location: USA
Hera Cosmetics' Monthly Unique Visitors: 44,265
Hera Cosmetics' Web Sales: $1M - $5M
Having raised $16.2M, Hera Cosmetics brand focuses on products for those with skin that are vulnerable to acne. This company offers a variety of cleansers, moisturizers, and other facial products for men and women.
Founder: Giorgos Tsetis C.E, Roland Peralta, Dr. Sophia Kogan, M.D.
Year Founded: 2014
Location: New York, USA
Nutrafol's Monthly Unique Visitors: 58,438
Nutrafol's Order Volume: 10,000 - 50,000
Nutrafol's Web Sales: $10M - $25M
Nutrafol provides an integrative approach based on nutraceutical technology. These supersaturated natural compounds have been clinically shown to boost hair growth effectiveness.
Founder: Nicole Centeno
Year Founded: 2013
Location: New York, USA
Splendid Spoon's Monthly Unique Visitors: 22,645
Splendid Spoon's Order Volume: 10,000 - 50,000
Splendid Spoon's Web Sales: $1M - $5M
Splendid Spoon is a membership-based meal delivery business that focuses on assisting clients in achieving balanced, healthy diets through a wide range of plant-based alternatives.
Founder: Emily Weiss, Nick Axelrod, Michael Harper
Year Founded: 2010
Location: USA
Glossier's Monthly Unique Visitors: 284,229
Glossier's Order Volume: 10,000 - 50,000
Glossier's Web Sales: $100M - $250M
Glossier, Inc. is a direct-to-consumer cosmetics brand that deals in skincare, perfumes, and makeup, among others. It uses the power of information and community to provide a better buying experience for its customers.
Founder: Neil Blumenthal, David Gilboa
Year Founded: 2010
Location: New York, USA
Warby Parker's Monthly Unique Visitors: 452,419
Warby Parker's Order Volume: 10,000 - 50,000
Warby Parker's Web Sales: $250M - $500M
Having raised funding of $535.5M, Warby Parker is a lifestyle business that makes designer eyeglasses at cutting-edge pricing while still being a socially aware company.
After the pandemic, the DTC world has rapidly transformed across numerous levels. The fact that DTC startups can reach customers and target audience directly without the help of the middleman has immensely helped them succeed in 2022. These companies get fantastic consumer outcomes and reach more customers with time.
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