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PipeCandy is born!

Ashwin Ramasamy
Ashwin Ramasamy
Mar 5, 2016
Min Read

The seed for PipeCandy

It’s exactly been four years since I started ContractIQ. On the night of Dec 31, I took stock well beyond that year, to reach back to Jan 1 of 2012, when we announced ContractIQ.

Through ContractIQ, we attacked the information asymmetry between the buyer and seller of app development services. We took the side of the buyer and helped her wade through mountains of (mostly) noise and identify the right app developer.

We run it as a high-touch marketplace and have helped several 100 companies find the right vendor.

One thing we did not do well though is to answer how we’d become a category leader. Is there a billion dollar company in it, waiting to be unfurled? [bctt tweet="We had to deliberately shake things, for nobody builds a billion dollar company by accident."] I got around with Murali (then a vendor on ContractIQ, now a co-founder) to look at ContractIQ from his perspective. Turns out, ContractIQ for him is a way to get highly qualified leads where he has relevant stories to tell a warm prospect.

I got around with Murali (then a vendor on ContractIQ, now a co-founder) to look at ContractIQ from his perspective. Turns out, ContractIQ for him is a way to get highly qualified leads where he has relevant stories to tell a warm prospect.

We had to deliberately shake things, for nobody builds a billion dollar company by accident.

It dawned on both of us that, the information asymmetry problem we tried to solve all along, is as much a seller’s problem as it is a buyer’s.

Eureka!

The birth of PipeCandy

We had stumbled upon a problem that’s bigger than the marketplace could ever solve. Ergo, we are building PipeCandy.

PipeCandy is the inverse of ContractIQ. It’s a companion service for sales teams to help them predict and pursue warm prospects.

We are super-excited (obviously) not just for what we’re pursuing but how we could simply eliminate some of the problems in today’s ways of prospecting, by applying a clever mix of smart automation and intelligence. To being with PipeCandy focuses on replacing the cold prospecting email with an equivalent of a warm handshake.

If you are a ‘good’ sales person already, PipeCandy will upgrade you to ‘awesome’.

Sign Up for an ‘early user’ account. Be that person who tells about a sexy new sales tool, to the rest of his peers (and of course, be among the few to get a candi-licious pricing for PipeCandy!)

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eCommerce-specfic lead qualification criteria
Freedom from non-Commerce databases.
Predictable demand generation. Very precise segmentation & messaging.
Free Trial
Be a Segmentation Superpower
eCommerce-specfic lead qualification criteria
Freedom from non-Commerce databases.
Predictable demand generation. Very precise segmentation & messaging.
Free Trial
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
hm.com
HQ Location: Beaverton, Oregon, United States Of America, 97005
hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
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Order Volume
Commercepedia Maturity Score
Record Coverage
High
Category
Arts and Entertainment, Business and Consumer Services, Business and Industrial, Consumer Electronics, Health and Fitness
Sub Category
Arts and Entertainment, Business and Industrial, Office Supplies and Stationery, Technology and Computing
hm.com funding details
Total venture and debt funding raised by hm.com from accredited investors.
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The most accurate online retailers dataset curated by algorithms & analysts
The most accurate online retailers dataset curated by algorithms & analysts
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
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Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
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Prospector
The holy grail of predictable demand generation
Build surgically precise lead lists of your ideal eCommerce customers
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Firehose
Closed lost? Not really.
Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.
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Researcher
The gold standard of eCommerce market size estimates
We hand-count & research every active eCommerce company. Know your true TAM.
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How do D2C brands think about growth. A perspective from early days of DTC
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Global eCommerce market size
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How big is the fashion industry and how are the brands distributed by revenue?
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