With the Shopify app store growing steadily every year in both users and developers, this PipeCandy report looks at the app store in general and how the apps have been performing (based on ratings and reviews) in particular. The Shopify App store launched in 2009 and since then, app developers have clocked over $100 Million in revenue. First, we delve into the types of apps available in the store, based on price (free vs paid), eCommerce functions they support (Marketing, Inventory, Customer Service, etc.) and the app developers. Then we look at average ratings for these apps and satisfaction scores for customer support, price, app functionality based on text reviews. Here we wanted to analyze the following.
To calculate satisfaction scores, we analyzed over 230,000 reviews across 2511 apps.
We were able to understand the Shopify app ecosystem and the dynamic between the developers, their apps and the merchants who use them, from our findings, which have been listed below.
For a more granular look at a specific category, we did a detailed analysis of apps in the Product Recommendation subcategory which supports the overall findings and point out outliers. Companies looking to launch their apps in the store can analyze the category or subcategory specifically to identify opportunities and user needs. These custom reports from PipeCandy are available on request. The complete report and the accompanying dataset of all apps with the user satisfaction scores are available here. Download other free market research reports like this. We value your feedback, let us know if there are any suggestions/corrections below. For customized market research report reach out to us at [email protected] 🙂
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