Want insights on the performance of D2C, eCommerce brands in the US & India during COVID lockdowns?
Visit Our Markets Data

How big is the supplement market? | 2022 Stats

Ashwin Ramasamy
Ashwin Ramasamy
Jan 11, 2022
5
Min Read

Dietary Supplement Industry & Market SizeOverview of the Supplement Industry in 2022

The dietary supplements market is poised to grow on the back of increasing cases of diseases such as obesity and other lifestyle disorders. The regulations on functional food and supplements by regulatory authorities like the FDA will fuel demand for dietary supplements during the forecast period. Further, advancements in technology and increased investment in R&D of functional foods and supplement products will be a much-needed boost for the Dietary Supplements Market, especially in today’s era of growing epidemics and lifestyle disorders.

Global Dietary Supplement Industry Market Size

The global dietary supplements market size was estimated at USD 152 billion in 2022 and is projected to expand at a CAGR of 8% during the forecast period. Rising health concerns, changing lifestyles, and dietary habits have been driving the product demand. A general shift towards a more active lifestyle, and an increasing fitness-conscious population, particularly among the young consumers who aren’t exclusively athletes, is expected to drive positive growth for both the dietary supplements and sports nutrition market. A rise in the number of sports complexes and gymnasiums is also expected to drive the demand for dietary supplements.

US Dietary Supplement Industry Market Size

US supplement industry accounts for about 38 percent of the global dietary supplement market. In dollar terms, that’s a USD 47 billion markets. The US Dietary supplement market size was valued at USD 37.1 billion in 2019, registering a growth rate of 4.2 percent for the forecast period 2019-2025. This growth surge in the region can be attributed to the growing geriatric population and increasing preventative healthcare measures. Besides, the younger consumers are living hectic lifestyles, juggling jobs, home, relationships, and side hustles which puts immense pressure on their health, driving an opportunity for energy, weight loss, and immunity-boosting supplements. The average American spends around $56 per month on dietary supplements. Americans spent approximately $2.1 billion each year on weight-loss nutrition supplements. COVID-19 outbreak will slow down the annual growth rate of the dietary supplement industry from 1.9% to 0.5%, estimations show. Nature’s Bounty Co. is the top dietary supplement company by revenue in 2018.

Europe Supplement Industry Size

The European dietary supplement market was worth USD 15 billion in 2019. It is projected to reach USD 20.89 billion by 2026, registering a CAGR of 5% during the forecast period 2019-2025. The rising protein consumption in countries like Germany, France, and the UK is expected to promote growth in the production of dietary supplements. In addition, rising sales of multivitamin products particularly, among the working population and sportspeople is expected to have a strong impact on the growth in the near future. The market is geographically segregated into Italy, Germany, Spain, the UK, France, and the rest of Europe. Amongst these, the rest of Europe is projected for a CAGR of 5.2% during the forecast period. Italy is the largest dietary supplement market in Europe. It acquired a market size of USD 2.85 billion in 2018 or approximately 20 percent of Europe’s dietary supplement market.

APAC Dietary Supplement Industry Market Share

Asia Pacific Dietary Supplement Market is expected to witness high demand during the forecast period 2020-2027, growing at a CAGR of 9 percent. China and India are particularly poised for favorable growth, due to an increase in preference for personalized, diversified supplement products among the consumers there. Rising income levels, urbanization, and growing awareness about the advantages of an active lifestyle, and increased participation in fitness and sporting activities will boost the growth for vitamins, minerals, and multivitamin supplements. India registered a CAGR of 11.5 percent in 2019, higher than the regional and global growth rates.

Market Segmentation of Supplement Industry

Based on the physical form of the supplement, the market can be classified into soft gels, capsules, tablets, powders, liquids and other forms. Tablets account for about 35 percent of the market, followed by powders at about 13 percent of the market. Based on ingredients, the dietary supplements market can be visualized as vitamins, minerals, proteins, fibers, botanicals, omega fatty acids and other miscellaneous forms. Vitamins emerged as the largest segment in 2019, registering a revenue of USD 39.61 billion. The segment is expected to grow at a CAGR of 5.8% in the coming years. Vitamins, minerals, and botanicals together account for at least 50 percent of the global dietary supplements market share by ingredients.

Channel Stats & Market Insights on the Supplement industry

Dietary supplements can be prescribed or purchased over the counter. The latter is the most widely preferred channel. Over the counter dietary supplements dominated the global market in 2019, accounting for a revenue share of over 73% in 2019. Due to the nature of dietary supplements, the industry has already seen higher eCommerce adoption rates. Marketplaces are the common points of discovery and purchase. Global sales of vitamins and dietary supplements through online retailing was at approximately 14% in 2016 compared to 9% for the consumer health vertical as a whole and just 2% for packaged food.

List of top supplement companies

There are several well-known players in the supplements market and a number of niche manufacturers and D2C brands that are gaining popularity. The legacy players in the competitive supplement landscape include Amway Corp, Abbott, Nestle S.A, Herbalife Nutrition, Archer Daniels Midland Company, Glanbia Nutritionals, Otsuka Holdings, Arkopharma, The Carlyle Group, GlaxoSmithKline, and Bayer AG; and D2C brands such as Hims, Ritual and Care/of.

2022 trends of Supplement industry

The share of Americans that consume supplements is high in every age group, and above 50% are using them regularly. For example, 69% of those aged 18 to 34 years, and 77% of Americans aged 35 to 54 reported doing the same in 2018. The intention to live a healthy, fit, and disease-free life is becoming paramount to give the current lifestyle scenarios and bouts of disease outbreaks. Across the world, particularly in Asia, we’ll expect to see dietary supplements gain more adoption, albeit not as much as in developed countries where they‘re highly popular, and even taken as part of daily diets.

Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
Get 30 mins free consultation with our research analyst.
Book Consultation
company-logocompany-logocompany-logocompany-logocompany-logocompany-logo
company-logo
awards-img
Be a Segmentation Superpower
eCommerce-specfic lead qualification criteria
Freedom from non-Commerce databases.
Predictable demand generation. Very precise segmentation & messaging.
Free Trial
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.

Get PipeCandy essays straight to your inbox.

Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now.
Trusted by 22,804 DTC & eCommerce industry insiders.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prospector

The holy grail of predictable demand generation

Build surgically precise lead lists of your ideal eCommerce customers
Start Free Trial
Firehose

Closed lost? Not really.

Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.
Start Free Trial
Researcher

The gold standard of eCommerce market size estimates

We hand-count & research every active eCommerce company. Know your true TAM.
Start Free Trial

Get PipeCandy essays straight to your inbox.

Every week we send out one deeply researched essay that captures the eCommerce industry and its evolution, right to your inbox. 50%+ open rates for a year now.
Trusted by 22,804 DTC & eCommerce industry insiders.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Get PipeCandy essays straight to your inbox.

Every week we send out tidbits that capture the eCommerce industry and its evolution, right to your inbox. It's free. No spam. Choose to opt-out whenever.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
eCommerce-specfic lead qualification criteria
Freedom from non-Commerce databases.
Predictable demand generation. Very precise segmentation & messaging.
Free Trial
Be a Segmentation Superpower
eCommerce-specfic lead qualification criteria
Freedom from non-Commerce databases.
Predictable demand generation. Very precise segmentation & messaging.
Free Trial
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
hm.com
HQ Location: Beaverton, Oregon, United States Of America, 97005
hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
Web Sales
Order Volume
Commercepedia Maturity Score
Record Coverage
High
Category
Arts and Entertainment, Business and Consumer Services, Business and Industrial, Consumer Electronics, Health and Fitness
Sub Category
Arts and Entertainment, Business and Industrial, Office Supplies and Stationery, Technology and Computing
hm.com funding details
Total venture and debt funding raised by hm.com from accredited investors.
View full report
The most accurate online retailers dataset curated by algorithms & analysts
The most accurate online retailers dataset curated by algorithms & analysts
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Slips poor jokes & gets away with a poker face. Carries a no BS attitude at getting things done. First to arrive at the office, Ashwin’s energy does not ebb through the day. Ashwin is one of the co-founders and he sets the tone for marketing, sales, design & culture.
Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
Get 30 mins free consultation with our research analyst.
Book Consultation
company-logocompany-logocompany-logocompany-logocompany-logocompany-logo
company-logo
awards-img
Trusted by world's leading eCommerce enablers to research eCommerce companies and reach out to them
Get 30 mins free consultation with our research analyst.
Book Consultation
company-logocompany-logocompany-logocompany-logocompany-logocompany-logo
company-logo
awards-img
Prospector
The holy grail of predictable demand generation
Build surgically precise lead lists of your ideal eCommerce customers
prospector-img
sm-logo
Firehose
Closed lost? Not really.
Enrich your leads & engage again. Generate demand from your ignored CRM leads with right segmentation and messaging.
firehose-img
sm-logo
Researcher
The gold standard of eCommerce market size estimates
We hand-count & research every active eCommerce company. Know your true TAM.
Researcher-img
State of the Direct-to-Consumer Industry in 2022
New
State of the Direct-to-Consumer Industry in 2022
The direct-to-consumer sector as we see today is far different from what it started off as about a decade ago. What we see about the DTC space today with data-driven research insights?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
COVID Impact on US D2C brands
New
COVID Impact on US D2C brands
Which D2C categories thrive & which ones struggle due to COVID – a data-driven report
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
DTC Playbooks
New
DTC Playbooks
How do D2C brands think about growth. A perspective from early days of DTC
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Global eCommerce market size
New
Global eCommerce market size
Total addressable market size of eCommerce companies in the US and other major markets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscription eCommerce industry report
New
Subscription eCommerce industry report
Total addressable market of subscription eCommerce companies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Fashion industry & D2C fashion brands
New
Fashion industry & D2C fashion brands
How big is the fashion industry and how are the brands distributed by revenue?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
More Reports
New
More Reports
Country-specific eCommerce TAM reports & white papers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
State of the Direct-to-Consumer Industry in 2022
New
State of the Direct-to-Consumer Industry in 2022
The direct-to-consumer sector as we see today is far different from what it started off as about a decade ago. What we see about the DTC space today with data-driven research insights?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
COVID Impact on US D2C brands
New
COVID Impact on US D2C brands
Which D2C categories thrive & which ones struggle due to COVID – a data-driven report
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
DTC Playbooks
New
DTC Playbooks
How do D2C brands think about growth. A perspective from early days of DTC
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Global eCommerce market size
New
Global eCommerce market size
Total addressable market size of eCommerce companies in the US and other major markets
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Subscription eCommerce industry report
New
Subscription eCommerce industry report
Total addressable market of subscription eCommerce companies
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Fashion industry & D2C fashion brands
New
Fashion industry & D2C fashion brands
How big is the fashion industry and how are the brands distributed by revenue?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
More Reports
New
More Reports
Country-specific eCommerce TAM reports & white papers
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Prospector
The holy grail of predictable demand generation
Build surgically precise lead lists of your ideal eCommerce customers
Qualification Criteria
Technology Catogories
30 of 30 Catogories Selected
Website Technologies
6 of 1.5K Web Tech Selected
Product Category
Fashion & Apparel & 1K more
Product Sub Categories
Accessories, Babywear & 1k more
Web Traffic Rank
<1M, 1M-5M, 10M-25M & 9 more
Web Sales
<$1M, $1M-$5M, $10M... & 9 more
Countries
USA, Canada, UK & 192 more
States
California, Florida & 748 more
Customer Type
B2B, B2C, B2G, C2C
Physical Store
Choose Option
Own Brand
Choose Option
Business Tags
Subscription, DTC & & 500 more
Monthly Unique Visitors
$0 - $10B
Monthly Shipping Volume
<100, 100-500 & 5 more
Payment Partnerships
Alipay, Vantiv CNP & 2k more
Logistics Partnerships
UPS, FedEx, DHL & 2k more
Technology Catogories
Content Delivery
or
Content Management
or
CRM
or
Website Technologies
Azure Edge
or
CloudFront
or
Turn
or
DemDex
Apply Criteria
Let's Get Started!
Narrow down your keyword search using 'Commercepedia Keyword Search' on Top
Find a comprehensive list of eCommerce companies & DTC brands using 'Filters'
Powered by PipeCandy's Proprietary Online Merchant Graph!
Slice & Dice
D2C companies based on attributes made possible for the first time with Commercepedia
Advanced Search
This is some text inside of a div block.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Filter by Sub-categories
Reset All
314
314
314
314
314
Filter by Annual Revenue (USD)
110
410
124
45
15
HQ Location
15
15
15
15