Running an online fashion and clothing store requires businesses to constantly hunt for ideas and inspiration. It is also wise to know what their competitors are up to.
What better way to start with than Shopify?
As one of the most sought-after eCommerce platforms, Shopify lets businesses create and maintain their online store so that they can focus on things that matter the most.
This article covers some of the best Shopify fashion and clothing stores in the US to help businesses create attractive websites and compelling campaigns for prospective customers:
Founders: Phil Knight and Bill Bowerman
Year Founded: 1964
Location: Beaverton, Oregon
Nike's Monthly unique visitors: 10,523,912
Nike's Order volume: 50,000+
Nike's Revenue: More than $5B
Nike is an American multinational corporation that designs state-of-the-art footwear, apparel, equipment, and accessories.
The company has launched various successful marketing campaigns, and its trademark tagline 'Just Do It' has inspired millions across the globe. Nike uses visually appealing campaigns and excellent copywriting to attract customers.
Founder: Richard Saghian
Year Founded: 2006
Location: Vernon, California
Fashion Nova's Monthly unique visitors: 10,443,151
Fashion Nova's Order volume: 50,000+
Fashion Nova's Web sales: $500M - $1B
Fashion Nova is an American fast fashion and lifestyle store, introducing 1000+ styles each week. The inclusive brand has made it big across social media channels and has amassed tons of website traffic.
The brand has garnered a strong standing in the industry by introducing new campaigns and making its website visually appealing.
Founders: Eirin Bryett and Wez Bryett
Year Founded: 2010
Location: West Hollywood, California
Princess Polly USA's Monthly unique visitors: 641,325
Princess Polly USA's Order volume: 10000-50000
Princess Polly USA's Web Sales: $250M - $500M
Based out on the famous streets of Old Hollywood, Princess Polly USA is an online fashion boutique that has been offering fashion-forward and on-trend clothes for the last 22 years. Being a powerhouse among teens and Gen Z consumers, the fast-fashion brand has gained popularity across social media.
In an attempt to entice its target audience, the company uses bright colours, an attractive design, and a seamless user experience to enhance customers' browsing experience.
Founder: James Khezrie
Year Founded: 1989
Location: Secaucus, New Jersey
Jimmy Jazz's Monthly unique visitors: 187,086
Jimmy Jazz's Order volume: 10,000-50,000
Jimmy Jazz's Web Sales: $250M - $500M
Jimmy Jazz is an American online retailer selling premier streetwear clothes and shoes. The company swears by its mission—to help people self-express themselves fully, and to achieve this, the company features the latest in-demand brands. It showcases the best of fashion for men, women, and kids.
The site design displays the best visuals featuring top models and actors. It focuses on streetwear styles for its target audience.
Founder: Irving Arthur Swarzman
Year Founded: 1935
Location: Bronx, New York
Rainbow Shopping's Monthly unique visitors: 166,334
Rainbow Shopping's Order volume: 10,000-50,000
Rainbow Shopping's Web Sales: $250M - $500M
Rainbow Shopping is an American retail apparel company comprising several lifestyle brands that target primarily plus-size women, teens, and children. With 900+ stores globally, the company focuses on selling clothing, shoes, and accessories at affordable prices.
Making its online store colourful and straightforward, the online retailer displays top offers and deals on its homepage and keeps the navigation functional.
Founders: David Benayoun and Adam Bohbot
Year Founded: 2018
Location: Brooklyn, New York
Ana Luisa's Monthly unique visitors: 61,378
Ana Luisa's Order volume: 10,000-50,000
Ana Luisa's Web Sales: $250M - $500M
A jewellery designing company dedicated to keeping its products sustainable and carbon-neutral, Ana Luisa is all about designing pieces intuitively and thoughtfully.
The company integrates poppy colors such as neon greens and navy blues to attract young online shoppers. It also features beautifully shot pictures at the centre of its homepage to engage viewers with its designs.
Founders: Tim Brown and Joey Zwillinger
Year Founded: 2016
Location: San Francisco, California
Allbirds' Monthly unique visitors: 1,137,014
Allbirds' Order volume: 10000-50000
Allbirds' Web Sales: $100M-$250M
A fashion retailer dedicated to keeping its products as eco-friendly as possible, Allbirds is all about designing clothes, accessories, and footwear most conveniently and practically. The brand's catalogue features products created from the most natural materials.
Integrating the brand elements of simplicity, effortless style and practicality into its site, Allbirds stand out in its design.
Founders: Susan Gregg Koger and Eric Koger
Year Founded: 2002
Location: San Francisco, California
ModCloth's Monthly unique visitors: 52,482
ModCloth's Order Volume: 50,000+
ModCloth's Web Sales: $100M-$250M
Offering vintage-inspired clothing for women and kids, ModCloth is a brand out to make a difference in the fashion world.
From banning Photoshop (thereby removing the perfection of airbrushing photos) to removing the label of a "plus-size section," the brand aims to create an inclusive shopping experience for everyone.
Founders: Randy Goldberg and David Heath
Year Founded: 2013
Location: New York City, New York
Bombas' Monthly unique visitors: 237,063
Bombas' Order volume: 50,000+
Bombas' Web Sales: $100M-$250M
Although the company started out by selling socks and T-shirts, Bombas has now become a global giant.
Vibrant, colourful, and youth-oriented, the online store offers many engagement opportunities to customers. The company also believes in charitable causes and has donated millions to date.
Founder: Ronnie Fieg
Year Founded: 2011
Location: Brooklyn, New York
Kith's Monthly unique visitors: 491,832
Kith's Order volume: 10,000-50,000
Kith's Web Sales: $50M-$100M
The streetwear giant Kith sells clothing and accessories for men, women, and kids. The brand's approach is to be artistic and edgy and help customers become truly immersed in what the brand does.
Kith's site features its best collections and showcases a sleek and sophisticated design.
Founders: Danny Harris and Marco Degeorge
Year Founded: 2007
Location: Los Angeles, California
Aloyoga's Monthly unique visitors: 340,423
Aloyoga's Web Sales: $50M-$100M
Focusing on mindful movements and inspiring wellness, Aloyoga is an American retailer offering yoga clothing. The company was started with the motto to spread good in the world.
Aloyoga's site encapsulates the brand's philosophy and showcases visuals of models living their best lives and experiencing the power of yoga. Colourful and empowering, the brand celebrates being fashion-forward.
With eCommerce technologies like Shopify, opening an online store has never been easier. But simply running a Shopify store is not enough. Improving customer experience through creative and innovative ways is the best way to improve sales and expand a business' customer base.
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