Since the pandemic, there has been an exponential growth in smartphone and contactless services, which has, in turn, accelerated the pace of mobile payments adoption in the eCommerce industry.
Businesses offering digital services are also working with leading fintech companies in the market, offering their customers buy now, pay later (BNPL) options, which have helped increase their overall sales.
Klarna, a Swedish online payments provider launched in 2005, has slowly grown to prominence, being one of the top international online payment gateways since it launched the BNPL feature in 2016.
Klarna is now used by over 147M+ users and accepted in 45+ countries by 400,000+ merchants, and is used to make over 2M+ daily transactions. It is also a leading payment provider in the US, with 4M+ monthly active users.
As the popularity of BNPL and other easy online payments continues to rise, eCommerce companies and digital retailers will need to support multiple payment gateways to help their target customers shop and make payments through the platform of their choice.
This enables eCommerce brands to provide ease of use and flexibility to their customers and is a sure-fire strategy to help win more eCommerce leads.
Here is a look at the top companies in the US that are offering Klarna as a payment gateway in 2022.
Casetify's Founder: Wesley Ng
Year Founded: 2011
Casetify's Location: Los Angeles, California
Casetify's Monthly Unique Visitors: 2,446,580
Casetify's Web Sales: $100M - $250M
Casetify's Order Volume: 50,000+
Casetify is a lifestyle technology brand that offers custom-made phone cases and technology accessories. It is one of the fastest-growing international tech accessories brands and has a substantial millennial following, with partner brands like Amazon and Nordstrom.
The brand accepts major debit and credit card payments and Klarna for users in the United States, Germany, and the United Kingdom.
Fitbit's Founder: James Park Eric Friedman
Year Founded: 2007
Fitbit's Location: San Francisco, California
Fitbit's Monthly Unique Visitors: 2,559,716
Fitbit's Web Sales: $250M - $500M
Fitbit's Order Volume: 50,000+
Fitbit is one of the leading wireless-enabled and wearable fitness device brands that was acquired by Alphabet Inc (the parent company of Google) in 2021 for an estimated $2.1B.
The company has a significant online presence and makes a major chunk of its revenue through its digital and online channels. In the US, it offers multiple payment options, including Klarna and other BNPL options.
Ralph Lauren's Founder: Ralph Lauren
Year Founded: 1967
Ralph Lauren's Location: New York City, New York
Ralph Lauren's Monthly Unique Visitors: 341,902
Ralph Lauren's Web Sales: $500M - $1B
Ralph Lauren's Order Volume: 50,000+
With over 50 years in the business, Ralph Lauren is one of the top fashion retail brands offering products in five categories, mainly apparel, accessories, home, fragrances, and hospitality.
The brand has a solid customer base and is slowly making inroads with the Gen-Z and millennial group using its digital offerings and campaigns.
Ralph Lauren customers in the US can use several payment options along with Klarna and split their purchases into four interest-free payments.
CORSAIR's Founders: Andy Paul, Don Lieberman, and John Beekley
Year Founded: 1994
CORSAIR's Location: Fremont, California
CORSAIR's Monthly Unique Visitors: 2,140,014
CORSAIR's Web Sales: $500M - $1B
CORSAIR is a global technology manufacturer that mainly creates gaming gear, PC components, streaming gear, and accessories for content creators.
Like other gaming or high-performance technology brand manufacturers, CORSAIR offers Klarna's BNPL services to break their products’ payments into easy-to-pay installments.
Academy Sports + Outdoors' Founders: Max Gochman, Arthur Gochman
Year Founded: 1938
Academy Sports + Outdoors' Location: Katy, Texas
Academy Sports + Outdoors' Monthly Unique Visitors: 1,470,824
Academy Sports + Outdoors' Order Volume: 10,000 - 50,000
Academy Sports + Outdoors' Web Sales: $500M - $1B
Academy Sports + Outdoors is an online retailer of sports and outdoor products, including products for hunting, fishing, and camping, as well as footwear, apparel, etc.
The company has 260+ outlets in the US and globally, with a major chunk of its sales coming from eCommerce and digital stores, which allow customers to make payments using Klarna.
Under Armour's Founder: Kevin Plank
Year Founded: 1996
Under Armour's Location: Baltimore, Maryland
Under Armour's Monthly Unique Visitors: 1,422,854
Under Armour's Order Volume: 10,000 - 50,000
Under Armour's Web Sales: $500M - $1B
Under Armour is a well-known sports and athletics brand that manufactures clothing, apparel, and footwear.
The brand has grown over the years and carved a name for itself, especially among athletes, sports, and fitness enthusiasts.
1-800 Flowers' Founder: James McCann
Year Founded: 1976
1-800 Flowers' Location: Carle Place, New York
1-800 Flowers' Monthly Unique Visitors: 394,062
1-800 Flowers' Order Volume: 50,000+
1-800 Flowers' Web Sales: $500M - $1B
1800-Flowers.com is an online floral retailer. The company specializes in flowers, gift baskets, and florist-designed products for specific events and occasions.
They have a strong online base and offer customers multiple payment providers with Klarna and other BNPL options.
Back Country's Founder: Jim Holland
Year Founded: 1996
Back Country's Location: Park City, Utah
Back Country's Monthly Unique Visitors: 548,127
Back Country's Web Sales: $500M - $1B
Back Country's Order Volume: 50,000+
Founded by a former American ski jumper, Back Country is one of America’s premium outdoor gear and clothing brands, offering products for specific activities such as hiking, biking, skiing, snowboarding, running, paddling, and other sports.
The company also sells apparel, footwear, swimwear, and dresses. It enables customers to pay using Klarna and other online payment options.
Torrid's Founder: Hot Topic
Year Founded: 2001
Torrid's Location: City of Industry, California
Torrid's Monthly Unique Visitors: 469,919
Torrid's Order Volume: 50,000+
Torrid's Web Sales: $500M - $1B
Torrid is a DTC brand focused on apparel, intimates, activewear, denim, dresses, and accessories targeting a niche audience of women aged 25-40 who are curvy and wear sizes 10-30.
With digital stores being their prime channel, Torrid offers multiple payment options, including Klarna.
Shoe Carnival's Founder: David Russell
Year Founded: 1978
Shoe Carnival's Location: Evansville, Indiana
Shoe Carnival's Monthly Unique Visitors: 278,230
Shoe Carnival's Order Volume: 10,000 - 50,000
Shoe Carnival's Web Sales: $500M - $1B
Shoe Carnival is an American retailer specializing in footwear such as shoes, sandals, boots, and sneakers. They sell products for every age group and gender, making it a one-stop-shop for the entire family.
They also offer a BNPL option with Klarna by converting the entire bill into 4 interest-free payments.
As consumer preferences for online shopping continue to rise, businesses need to keep pace and make their customer’s digital experiences efficient and straightforward, especially to stand out in this highly competitive space.
Many more merchants are being added to the growing list of businesses now accepting Klarna and similar BNPL options.
Offering multiple easy payments and BNPL options ensures that customers can choose the payment option of their preference and makes the entire buying process more easy and convenient.
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