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Top 20 eCommerce companies using Google Pay in the UK

Bharath Vittal
Bharath Vittal
Jun 27, 2022
6
Min Read

The last few years have seen a surge in the number of consumers adopting one or more types of digital payments. 

While the pandemic played an instrumental role in influencing behavior change, consumers are expected to continue leveraging digital to get more value from their consumption journeys. 

To keep up with consumer preferences, more and more businesses are accepting payments via Google Pay. Here's a look at the top eCommerce companies using Google Pay in the UK.

1. PrettyLittleThing


PrettyLittleThing's Monthly unique visitors: 1,525,336
PrettyLittleThing's Order Volume: 50,000+
PrettyLittleThing's Web Sales: $500M - $1B

PrettyLittleThing, a UK-based online retailer aims to make fast fashion accessible to the 16 to 42 women's segment. 

Owned by the Boohoo Group, the brand also operates in Australia, the US, Ireland, France, the Middle East, and North Africa, with its headquarters in Manchester. This inclusive marketplace is one of the top online stores using Google Pay.

2. HANON


Hanon's Monthly unique visitors: 52,768
Hanon's Order Volume: 50,000+
Hanon's Web Sales: $250M - $500M

Launched in 1990 to offer trendy streetwear, HANON today continues to offer on-trend men's sneakers and a signature house-branded streetwear label. 

3. Wilko


Wilko's Monthly unique visitors: 417,911
Wilko's Order Volume: 50,000+
Wilko's Web Sales: $10M - $25M

Starting as a British high-street retail chain, Wilko has built a strong online retail presence, offering consumers a wide range of daily essentials across categories, from health and beauty products to gardening tools and pet care products.

4. ChloeTing


Chloe Ting's Monthly unique visitors: 476,665
Chloe Ting's Web Sales: $1B - $5B

A fitness influencer who built her brand through her Youtube and Tiktok channels, Chloe Ting offers a range of branded merchandise and free workout challenges to nudge consumers to get on the fitness track. 

5. Battersea


Battersea's Monthly unique visitors: 187,267
Battersea's Web Sales: $10 - $25M

An ecosystem for rescued animals founded in 1860, Battersea has built a comprehensive eCommerce platform offering dog and cat essentials, a confectionery corner, as well as gifting options for pets and humans. 

6. Shell Energy Retail


Shell Energy's Monthly unique visitors: 421,503
Shell Energy's Web Sales: $50M - $100M

Shell Energy Retail is one of the largest providers of consumer gas, electricity, and broadband operations in the UK. The company is now on track to providing renewable energy to its customers.  

7. Jaded London


Jaded London's Monthly unique visitors: 205,668
Jaded London's Order Volume: >50000
Jaded London's Web Sales: $100M-$250M

One of London's emerging streetwear brands, Jaded London is worn by the likes of celebrities like Beyonce and Taylor Swift. 

Known for its edgy, urbane designs, the brand was founded by siblings Jade and Grant Goulden in 2013.  

8. Vanquish Fitness


Vanquish Fitness' Monthly unique visitors: 4280
Vanquish Fitness' Order Volume: 50,000+
Vanquish Fitness' Web Sales: $10M - $25M

Founded by Ruben O'Brien and Oliver Maloney at ages 22 and 23, Vanquish Fitness offers on-trend streetwear-inspired active fitness wear for men and women. 

The platform is one of the top online stores using Google Pay in the UK, always bringing the edge to every product on offer. 

9. Mous


Mous' Monthly unique visitors: 196,542
Mous' Order Volume: 50,000+
Mous' Web Sales: $10M - $25M

Mous creates unique accessories to help consumers get more bang for their stack of tech products, from smartphone cases and wireless chargers to laptop cases and smartwatch straps.

The company released its first iPhone case in 2017, raising pre-orders through a highly successful crowdfunding campaign.  

10. Represent Clo


Represent Clo's Monthly unique visitors: 62,225
Represent Clo's Order Volume: 10,000 - 50,000
Represent Clo's Web Sales: $25M - $50M

This Manchester-based luxury streetwear brand creates premium-quality clothing that pays great attention to detail and finishing.

Represent Clo's signature cotton hoodies and Terrier sneakers are some of their most popular products. 

11. Ooni


Ooni's Monthly unique visitors: 306,309
Ooni's Web Sales: $50M - $100M

Founded by husband and wife duo Kristian Tapaninaho and Darina Garland, Ooni designed the first portable, cost-effective, wood-fired oven pizza oven that cooks in just 60 seconds in temperatures as high as 500 degree celsius (950 degrees fahrenheit).

Their innovative designs have made it a favorite pizza oven among consumers across the world. 

12. Note Shop


Note Shop's Monthly unique visitors: 66,035
Note Shop's Web Sales: $50M - $100M

Launched in 1999, the Note Shop has carved a niche in the skateboarding industry, marketing skateboarding hardware, shoes, and clothing of a range of exclusive brands, offering quirky, colorful, trendy designs. 

13. Proporta


Proporta's Monthly unique visitors: 281,849
Proporta's Order Volume: 10,000 - 50,000
Proporta's Web Sales: $50M - $100M

One of the top companies using Google Pay, UK's homegrown business, Proporta is a market leader in creating and marketing a range of designer mobile cases and other tech accessories under its signature Proporta brand.

Its online retail platform also markets products by partner brands such as Ted Baker and Karen Millen. 

14. Lazy Oaf


Lazy Oaf's Monthly unique visitors: 29,632
Lazy Oaf's Order Volume: 10,000 - 50,000
Lazy Oaf's Web Sales: $100M - $250M

Founded by Gemma Shiel in 2001 out of a garage in North London, Lazy Oaf is a designer lifestyle brand.

Starting with hand-printed T-shirts, the company has established itself as an independent voice in the fashion industry, offering a wide range of quirky women's and men's wear. 

15. The Sole Supplier


The Sole Supplier's Monthly unique visitors: 8510
The Sole Supplier's Web Sales: $100M - $250M

Europe's largest sneaker platform empowers consumers to search for, discover, and compare prices of the latest sneakers and trainers from over one hundred retailers. 

The Sole Supplier's investment in searching for the right brands, and its emphasis on restocking and instant price alerts have helped it carve a niche in this space. 

16. Skinnydip London


Skinnydip London's Monthly unique visitors: 251,427 
Skinnydip London's Order Volume: > 50,000
Skinnydip London's Web Sales: $250M-$500M

Skinnydip London is a lifestyle fashion brand bringing consumers a range of women's clothing, beauty products, phone cases, bags, travel, and tech accessories.

One of the top eCommerce companies using Google Pay, Skinnydip has what could be described as a cult following and is known for its unique, quirky, fun designs and presentation. 

17. CRAFTD London


Craftd's Monthly unique visitors: 43,341
Craftd's Web Sales: $250M - $500M

This men's jewelry brand and online retailer creates premium, crafted-to-last 18K jewelry that are sweatproof, waterproof, and contemporary in its design sensibility.

One of the top eCommerce companies using Google Pay in 2022, CRAFTD's jewelry ranges from chains, pendants, and bracelets to jewelry sets and earrings in gold and silver. 

18. Function18


Function18's Monthly unique visitors: 52,408
Function18's Order Volume: 50,000+
Function18's Web Sales: $10M - $25M

Function18's one-stop shop for golfers offers specialised men's golf apparel, shoes, and accessories sourced from the best top heritage and sports brands, that help improve performance. The curation aims to enhance the style and performance of its consumers. 

19. Jojo Maman Bébe


Jojo Maman Bebe's Monthly unique visitors: 52,909
Jojo Maman Bebe's Order Volume: 10,000 - 50,000
Jojo Maman Bebe's Web Sales: $10M - $25M

This multi-channel maternity wear and baby clothing retailer was launched by Laura Tenison in 1993 as a mail-order catalog. 

Today, Jojo Maman Bebe has stores in the UK and has also built an online retail presence. In 2022, it was acquired by Next and an investment group led by Davidson Kempner, a hedge fund. 

20. Firebox


Firebox's Monthly unique visitors: 9800
Firebox's Web Sales: $10M - $25M

Firebox, an online retailer based in London, positions itself as a unique and quirky platform offering products for "the person who is hard to shop for". 

Originally known as hotbox, Firebox has emerged as one of the top companies using Google Pay in 2022, with an inventory covering a range of homeware, unique tech and lifestyle accessories, and quirky alcohol gifts.

The takeaway

Today, more and more consumers in the UK are embracing eCommerce as a means to access more personalized, relevant products and services, hence adopting payment modes such as Google Pay to buy on-the-go, and derive more value as consumers. 

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hm.com, operated by H & M Hennes & Mauritz AB, is an internationally-focused online store that generates eCommerce net sales primarily in Germany as well as in the United States and the United Kingdom. With regards to the product range, hm.com achieves the greatest part of its eCommerce net sales in the “Fashion” category.
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