The limitations of physical retail no longer bind the fashion industry. Digitally Native Vertical Brands (DNVBs) are rapidly on the rise, riding the wave of the digital revolution. Of all the DNVBs surveyed, the Clothing and Apparel segment has the highest established market size of USD 317B. The number is closely followed by Accessories and Footwear.

Broadening the industry base a little bit, the fashion segment in eCommerce is swelling at a CAGR of 14.2% for the period between 2021 to 2025—a steep curve for the fashion industry.

With e-tail gaining traction even among consumers, brands are reinventing themselves and dabbling into this niche to compete with the DNVBs. Not surprisingly, though, most of the brands in this niche come from either the USA or China.

1. Macy's

Macy's Monthly unique visitors: 5,818,476
Macy's Order Volume: >50,000
Macy's Web Sales: $5B-$10B

What started as a retail chain of affordable fashion is today competing with biggies like Amazon and Shein in the e-tail fashion marketplace. Macy's Fashion clocked a revenue of USD 5.3B in 2021.

In fact, this fashion chain is making serious efforts to bring richer shopping experiences to its consumers by training its employees to be fashion stylists on their overhauled website.

2. Amazon

Amazon's Monthly unique visitors: 86,516,466
Amazon's Order Volume: >50,000
Amazon's Web Sales: $5B-$10B

The true essence of DTC is embodied by Amazon—and its fashion arm has overtaken every other brand by a storm.

Beating Macy's by mere peanuts, Amazon's fashion revenue stood at USD 5.59B 2022.

In quite the ironic news today, Amazon is actually launching a physical fashion store—"Amazon Style" —now that's quite the bold move, right?

3. Shein

Shein's Monthly unique visitors: 11,493,666
Shein's Order Volume: >50,000
Shein's Web Sales: $5B-$10B

This Chinese fashion giant, which earlier was a subject of jest amidst other fast fashion brands, has surprised everyone by landing at a revenue of USD 4.8B in 2021—which isn't far behind Macy's or Amazon.

Shein, in fact, was pinned at a valuation of USD 100B according to Bloomberg and is in meetings with investors like General Atlantic for more.

4. GAP

Gap's Monthly unique visitors: 3,946,716
Gap's Order Volume: >50,000
Gap's Web Sales: $5B-$10B

This all-American fashion brand was in the news when it shut down its operations in the UK. However, it is back with a bang and has clocked an eCommerce revenue of USD 4.74B—which isn't far behind the top competitors in the market.

In fact, GAP has relaunched its Oxford Street presence in a 51-49 partnership as a shop-in-shop with Next.

5. Walmart

Walmart's Monthly unique visitors: 15,583,688
Walmart's Order Volume: >50,000
Walmart's Web Sales: $5B-$10B

Everyone knows Walmart. In fact, the fashion e-tail segment of Walmart punched third place in the race with a revenue of USD 5.31B in 2021 (it honestly isn't a surprise).

To surprise its customers, Walmart acquired Zeekit last year—a virtual fitting room platform—and is all set to launch this service for its customers!

6. Nordstrom

Nordstorm's Monthly unique visitors: 4,018,784
Nordstorm's Order Volume: >50,000
Nordstorm's Web Sales: $1B-$5B

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Who would have known that Nordstrom would slash through the sustainability competition and launch its own biodegradable fashion line?

The company also clocked a whopping eCommerce revenue of USD 2.86B in 2021 and is set to transform the definition of sustainability with its Pangaia line.

7. Nike

Nike's Monthly unique visitors: 8,845,965
Nike's Order Volume: >50,000
Nike's Web Sales: $5B-$10B

Brandirectory's report establishes that Nike leads the world as the most valuable apparel brand.

Bloomberg reports that Nike's Direct to Consumer sales broke the charts in the quarter ending on February 28, clocking at USD 4.6B, despite facing stifling supply chain issues.

8. Kohl's

Kohl's Monthly unique visitors: 4,312,968
Kohl's Order Volume: >50,000
Kohl's Web Sales: $5B-$10B

Kohl's is another fashion e-retail biggie in the USA, with a revenue in excess of USD 4.28B in 2021.

Although the chain has been in the news recently for a potential buy-out, it is showing the investors its own independent value by announcing that it'll open miniature stores across various locations.

9. H&M

H&M's Monthly unique visitors: 6,885,893
H&M's Order Volume: >50,000
H&M's Web Sales: $5B-$10B

Registering a sales figure of just over USD 14B in 2021, H&M has become one of the biggest competitors of fashion retail chains like Lifestyle International.

In the most recent news, H&M has announced, as reported by Reuters, that it would offer more brands on its online retail starting in March in Germany and Sweden. This is heralding a new era of fashion e-tail.

10. Target

Target's Monthly unique visitors: 8,963,428
Target's Order Volume: >50,000
Target's Web Sales: $5B-$10B

Target can easily be called most customers' first choice. This brand never fails to be in the news, even with the recent announcement of its fashion partnership with Stoney Clover Lane in the accessories niche.

Target clocks at a revenue of USD 1.85B in fashion eCommerce, in competition with big-name brands like Victoria's Secret.

11. Zara

Zara's Monthly unique visitors: 5,796,678
Zara's Order Volume: >50,000
Zara's Web Sales: $5B-$10B

Zara is a fashion brand bigger than it sounds— this company's revenue comes majorly from eCommerce. In the year 2021, it clocked eCommerce sales worth USD 7.15B.

The fashion brand is currently seriously expanding on its makeup and beauty offerings.

12. Old Navy

Nordstorm's Monthly unique visitors: 3,956,782
Nordstorm's Order Volume: >50,000
Nordstorm's Web Sales: $1B-$5B

Old Navy is a separate fashion label belonging to GAP and is another tough competitor with its distinct identity as a value brand with great prices.

GAP reports its 2021 net sales to be standing at a good USD 9B, making it a long runner in the race.

13. Victoria's Secret

Victoria's Secret's Monthly unique visitors: 2,105,354
Victoria's Secret's Order Volume: >50,000
Victoria's Secret's Web Sales: $1B-$5B

The fashion intimate wear giant is breaking all norms and charts by being the only one of its niche in the toppers' revenue list— its eCommerce revenue as USD 1.90B in 2021.

The brand recently had a fashion show in Shanghai, clearly establishing its global reach.

14. JCPenny

JCPenny's Monthly unique visitors: 2,434,933
JCPenny's Order Volume: >50,000
JCPenny's Web Sales: $1B-$5B

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For a brand that is over a century old, JCPenny hasn't found it too difficult to foray into new niches. The retail giant has registered net sales worth USD 1.93B in 2021.

The retailer has recently announced attractive offers and discounts owing to its 120th birthday on April 14.

15. JCrew

JCrew's Monthly unique visitors: 1,650,243
JCrew's Order Volume: >50,000
JCrew's Web Sales: $500M - $1B

Specialising in the fashion e-retail, particularly in apparel, JCrew makes it to the top listers in the eCommerce category with net eCommerce sales worth approximately USD 970M. It is set to wow its customers with its recent Liberty London collaboration for their Home Collection.