After being launched in 2014, Shopify Plus became one of the most important tools in the eCommerce industry. An increasing number of DTC brands are thus upgrading from Shopify to Shopify Plus to get optimum benefits.

With over 1M business users, the Shopify Plus platform serves as an excellent option for both big/famous brands and growing businesses looking for customizable enterprise solutions and exclusive support.

The most noticeable feature of Shopify Plus is that it allows merchants to run stores on multiple domains. With over 26K live stores running Shopify Plus currently, they have seen an increase of 6.3% quarter-over-quarter and a 32% year-over-year growth in Q1 of 2022.

Here's a list of the top 10 successful Shopify plus stores in the US.

1. Fashion Nova

Founder: Richard Saghian
Year Founded: 2006
Location: Vernon, California

Fashion Nova's Monthly Unique Visitors: 10,443,151
Fashion Nova's Order Volume: 50,000+
Fashion Nova's Web Sales: $500M - $1B

Fashion Nova is an online retailer of products related to fashion and apparel, with a collection of products for women, men, and kids.

In 2018, the brand was named one of the ‘Most Googled fashion brands.' Its sales grew by 20% in 2020 compared to 2019, which can largely be attributed to its online store experience facilitated by Shopify Plus.

2. Ring

Founder: Jamie Siminoff
Year Founded: 2012
Location: Santa Monica, California

Ring's Monthly Unique Visitors: 2,377,738
Ring's Web Sales: $250M - $500M

Ring is a security and smart products seller that offers multiple products such as video doorbells, security systems, security cameras, smart lighting, and more.

The company has received $203.7M in funding and has an estimated annual revenue of $562.3M per year while having over 1600+ employees.

3. Colourpop

Founders: Laura Nelson, John Nelson
Year Founded: 2014
Location: Oxnard, California

Colourpop's Monthly Unique Visitors: 1,608,230
Colourpop's Order Volume: 10,000 - 50,000
Colourpop's Web Sales: $250M - $500M

Colourpop is another well-known cosmetic brand that uses Shopify Plus. It's one of the budget-friendly brands that truly believes in sustainable initiatives.

The best part about the brand is that they do not include animals in any of their product testing initiatives and still ensure to create excellent and sustainable products for customers. The company had a revenue of $249M in 2021.

4. Figs

Founders: Heather Hasson and Trina Spear
Year Founded: 2013
Location: Santa Monica, California

Figs' Monthly Unique Visitors: 239,548
Figs' Order Volume: 50,000+
Figs' Web Sales: $250M - $500M

A DTC healthcare apparel and lifestyle brand, Figs provides clothing and apparel that is more than just a uniform for healthcare professionals.

The brand has expanded its key offerings to provide several other products for its customers and reported a revenue of $128.7M in 2021, with an increase of 42.7% year on year.

5. Bellabeat

Founders: Sandro Mur, Urška Sršen, and Lovepreet Singh
Year Founded: 2013

Bellabeat's Location: San Francisco, California
Bellabeat's Monthly Unique Visitors: 6805
Bellabeat's Web Sales: $250M - $500M

Bellabeat is a go-to wellness brand for women, specializing in online retailing of products and services related to health and fitness.

The brand offers wearables and other fitness products, has sold 3.2M fitness programs, and has been used to help 12.8M users complete their workouts.

Since its inception, Bellabeat has sold 7M pieces of smart jewelry, including its key product, the Bellabeat Leaf, which is a jewellery-cum-fitness tracker that monitors stress, activity, sleep, meditation, and reproductive health.

6. Cupshe

Founder: David Wei
Year Founded: 2015
Location: Los Angeles, California

Cupshe's Monthly Unique Visitors: 630,790
Cupshe's Order Volume: 50,000+
Cupshe's Web Sales: $100M - $250M

Designed and founded by the former CEO of Alibaba, David Wei, Cupshe is a popular DTC apparel store. In a very short span of time, it has become one of the most popular swimwear brands in the US and worldwide.

The business is worth $150M per its revenue numbers in 2020 and has grown by nearly 100% YoY in 2021. It has noteworthy sales on both Amazon and its Shopify Plus store, which account for 30% and 70% of its sales, respectively.

7. Allbirds

Founders: Tim Brown, Joey Zwillinger
Year Founded: 2016
Location: San Francisco, California

Allbirds' Monthly Unique Visitors: 1,137,014
Allbirds' Order Volume: 10,000 - 50,000
Allbirds' Web Sales: $100M - $250M

Founded in New Zealand, Allbirds was originally a wool fabric footwear brand that expanded its offerings to become a full-fledged clothing brand.

The modern brand is a DTC seller and sells most of its products through its Shopify Plus website and retail stores. In 2022, the brand reported a 23% jump in revenue to $97.2M from $79.3M a year earlier.

8. Mavi

Founder: Sait Akarlılar
Year Founded: 1991
Location: Istanbul, Turkey

Mavi's Monthly Unique Visitors: 477,888
Mavi's Order Volume: 50,000+
Mavi's Web Sales: $100M - $250M

Mavi is a Turkish lifestyle clothing brand with a strong presence in the US and currently sells in over 34 countries, with 392 Mavi stores across the world. The company saw a consolidated revenue growth of 99% year-over-year in 2021, with an increase of 37% compared to the same period in 2019.

This significant jump can be attributed to its strong online presence, boosted by its Shopify Plus eCommerce store. 

9. Bombas

Founders: Randy Goldberg, David Heath
Year Founded: 2013
Location: New York

Bombas' Monthly Unique Visitors: 237,063
Bombas' Order Volume: 50,000+
Bombas' Web Sales: $100M - $250M

Bombas is an apparel brand specifically selling comfortable socks and clothing items. The best part about the brand is that it sends donations to a homeless shelter for every item purchased.

The brand grew by 40% between 2019 and 2020 and added T-shirts and underwear to its offerings.

Bombas is known to be a digitally native brand and uses Shopify Plus for its online store, which according to its CTO Adam Weinstock, helped it become a $100M+ sock brand. 

10. Red Magic

Founder: Nubia Electronics
Year Founded: 2018
Location: Shenzhen, Guangdong, China

Red Magic's Monthly Unique Visitors: 356,986
Red Magic's Order Volume: 50,000+
Red Magic's Web Sales: $100M - $250M

Red Magic, the gaming arm of Nubia, is a Chinese company that makes gaming smartphones and products related to arts, entertainment, and consumer electronics. The smartphone maker is slowly expanding to more markets. 

The company is one of the first smartphone-makers to use a cooling fan in their phones. Its flagship product, the Nubia Red Magic 7, brought in $6.15M on its first day of sale. 

To conclude

Shopify Plus is an increasingly preferred and appealing option for small, fast-growing eCommerce businesses. 

We have listed the top Shopify Plus stores in the US from various industries. Considering the existing market patterns and assuming that Shopify continues to perform as it did in the past, there is every chance of exponential growth of the platform in the future as well.