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Top US-based subscription box companies

Bharath Vittal
Bharath Vittal
Jul 7, 2022
5
Min Read

For convenience, buyers and sellers often use different strategies to improve their income. Starting a subscription box is one such strategy that has become extremely popular over the last several years. 

Customers enjoy this service due to its hassle-free delivery at the doorstep and specificity. Moreover, the delivery experience gets them excited to unbox the parcel and see the reveal.

On the other hand, businesses leverage subscription boxes since they provide an opportunity to get to know their target audience better. These boxes also help them make consistent sales every month. 

Several companies have forayed into this business in the US. Let's explore the most popular subscription box services offering personalized collections in different niches.

1. Blue Apron

Founder: Matt Salzberg
Year Founded: 2011
Location: New York City, New York

Blue Apron's Monthly unique visitors: 268,747
Blue Apron's Web sales: $250M - $500M

Blue Apron is a dedicated subscription box brand that offers food ingredients, meal kits, curated wine pairing, and gifts. These include fresh, chef-designed recipes with responsibly sourced ingredients.

The company reported a net revenue increase of 2% in 2021 to $470.4M from $460.6M in 2020.

2. Birchbox

Founders: Katia Beauchamp and Hayley Barna 
Year Founded: 2010
Location: New York City, New York

Birchbox's Monthly unique visitors: 63,906
Birchbox's Order volume: 10,000 - 50,000
Birchbox's Web sales: $100M - $250M

Birchbox is a leading eCommerce store offering monthly subscription services, including skincare products, organic products, perfumes, and various cosmetics to their customers. 

Birchbox's net revenue was $192.2M in 2021.

3. Dollar Shave Club 

Founders: Michael Dubin and Mark Levine
Year Founded: 2011
Location: Marina del Rey, California

Dollar Shave Club's Monthly unique visitors: 131,954
Dollar Shave Club's Order volume: 10,000 - 50,000
Dollar Shave Club's Web sales: $100M - $250M

Dollar Shave Club is a well-reputed brand that offers men's grooming products. They have been a top monthly subscription service brand in the men's grooming products niche since 2011.

4. BarkBox

Founders: Carly Strife, Matt Meeker, and Henrik Werdelin
Year Founded: 2011
Location: New York City, New York

BarkBox's Monthly unique visitors: 354,978
BarkBox's Order volume: 50,000+
BarkBox's Web sales: $25M - $50M

BarkBox has become a favorite among dog owners. The brand offers its subscribers dog treats, toys, or chewers, among other dog products and services. 

BarkBox's total revenue increased from $86.4M in the second quarter of FY2021 to $120.2M in the second quarter of FY22. Moreover, its gross profits grew to $69.9M in the second quarter of FY22, up from $51.6M in the second quarter of FY21.

5. Bespoke Post

Founders: Steven Szaronos and Rishi Prabhu
Year Founded: 2011
Location: New York City, New York

Bespoke Post's Monthly unique visitors: 241,438
Bespoke Post's Order volume: 50,000+
Bespoke Post's Web sales: $25M - $50M

Bespoke Post delivers experiences to customers through thoughtfully curated under-the-radar goods.

It is a fantastic one-stop-shop founded in 2011 to offer subscription boxes filled with premium products like clothes, tools, accessories, and much more. Subscribers can customize their boxes as per their personal preferences. 

Bespoke Post raised $40M in Series B funding in October 2021.

6. Stance

Founders: Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman, and Taylor Shupe
Year Founded: 2009
Location: San Clemente, California

Stance's Monthly unique visitors: 63,082
Stance's Order volume: 50,000+
Stance's Web sales: $25M - $50M

Stance is a top clothing and accessories brand for both men and women. It also delivers monthly or quarterly subscription boxes of underwear and socks to its customers.

Stance users find their subscription boxes appealing due to their convenience and high-quality products.  

Stance's current estimated revenue is $41.7M.

7. Candy Club

Founder: Keith Cohn
Year Founded: 2014
Location: Culver City, California

Candy Club's Monthly unique visitors: 7807
Candy Club's Order volume: 10,000 - 50,000
Candy Club's Web sales: $10M - $25M

Candy Club is well-known for offering all sorts of delicious candies. Customers can get everything from a single cup of their favorite candy to a candy subscription all in one place. 

Candy Club's overall revenue in 2021 was estimated at ~$17M, with a YoY increase of 86%.

8. GLOSSYBOX

Founder: Charles von Abercron
Year Founded: 2011
Location: Lindon, Utah

GLOSSYBOX's Monthly unique visitors: 23,222
GLOSSYBOX's Order volume: 5,000 - 10,000
GLOSSYBOX's Web sales: $10M - $25M

Glossybox is among the most reliable brands offering monthly subscription boxes filled with various premium beauty products from reputed brands. Glossybox made global net sales worth $18M in 2021.

9. Loot Crate

Founders: Chris Davis and Matthew Arevalo
Year Founded: 2012
Location: Los Angeles, California

Loot Crate's Monthly unique visitors: 52,856
Loot Crate's Order volume: 50,000+
Loot Crate's Web sales: $10M - $25M

Loot Crate is a pop-culture subscription box service brand founded in 2012. Subscribers get a monthly box including three or more items from their favorite pop culture franchises. 

Loot Crate's current estimated revenue is $25.1M.

10. Nature Box

Founder: Gautam Gupta
Year Founded: 2012
Location: Redwood City, California

Nature Box's Monthly unique visitors: 26,579
Nature Box's Order volume: 10,000 - 50,000
Nature Box's Web sales: $10M - $25M

Nature Box is an exceptional brand that offers subscription-based premium organic products. They provide customers with healthy monthly subscription boxes consisting of functional food as well as adaptogenic and CBD snacks. 

Nature Box has grown steadily since its inception and currently has a revenue of around $24M.

11. Opensky

Founders: John Caplan, Alan Blaustein, Kevin Ambrosini 
Year Founded: 2009
Location: Chico, California

Opensky's Monthly unique visitors: 53,218
Opensky's Order volume: 10,000 - 50,000
Opensky's Web sales: $10M - $25M

Opensky is an appealing one-stop online store for clothing, cleaning, home furnishing, wellness, and kitchen products.

This eCommerce store allows connection-based shopping where users can connect with their dearest ones to discover, buy, and share various items and get customized subscription boxes every month. 

Opensky's current estimated annual revenue is $41.5M.

12. Bluum Box

Founders: Markus Rauschnabel and Sebastian Reichelt
Year Founded: 2011
Location: New York City, New York

BluumBox's Monthly unique visitors: 8918
BluumBox's Order volume: 500 - 1,000
BluumBox's Web sales: $1M - $5M

Bluum Box curates custom boxes for mothers and babies. They tailor each box so that the contents match the baby's developmental stages and milestones.

BluumBox's current revenue is $13.49M.

13. Humble Bundle 

Founders: Jeff Rosen and John Graham
Year Founded: 2010
Location: San Francisco, California

Humble Bundle's monthly unique visitors: 1,900,479

Humble Bundle provides excellent subscription services on exciting software, games, books, and other items to its customers.

HumbleBundle's current estimated revenue is $23.8M.

Conclusion

The subscription box industry has been growing at a stellar pace across domains. It is a win-win service model as it lets customers experience new and useful products while providing a bigger platform to small businesses.

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